Suspended above us with intricate patterns and flamboyant colours, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more to those who view the signs as a part of their home. This book documents Hong Kong’s neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign’s unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong’s consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.
Hong Kong is the twenty-first-century paradigmatic capital of consumerism. Of all places, it has the densest and tallest concentration of malls, reaching tens of stories. Hong Kong’s malls are also the most visited, sandwiched between subways and skyscrapers. These mall complexes have become cities in and of themselves, accommodating tens of thousands of people who live, work, and play within a single structure. Mall City features Hong Kong as a unique rendering of an advanced consumer society. Retail space has come a long way since the nineteenth-century covered passages of Paris, which once awed the bourgeoisie with glass roofs and gaslights. It has morphed from the arcade to the department store, and from the mall into the “mall city”—where “expresscalators” crisscross mesmerizing atriums. Highlighting the effects of this development in Hong Kong, this book raises questions about architecture, city planning, culture, and urban life. “At the nexus of density, humidity, topography, and prosperity, Hong Kong has spawned more malls per square mile than any place on earth. This fantastic book decodes and graphically depicts an environment both apart and ubiquitous, a convulsive form of public space in a liquid territory where intensely contested politics, commerce, and sociability weirdly merge in a city like no other.” —Michael Sorkin, distinguished professor of architecture of the City University of New York “Hong Kong may be packed with the most shopping malls per square kilometer in the world, but Mall City is packed with the most drawings, information, and fascinating mall facts. The book dissects, categorizes, and displays all kinds of intriguing data on the city-state’s shopping complexes and culture. Its richly layered analysis perfectly matches Hong Kong’s multi-story machines for consumption.” —Clifford Pearson, director of USC American Academy in China “Stefan Al has again produced a book that provides a sharp lens on radically new urban forms that are emerging in China. While his previous books, Villages in the City andFactory Towns of South China introduced the site of production and housing for the migrant labor of the Pearl River Delta, here we enter the phantasmagoria of the enormous interconnected free-trade shopping zone of the Hong Kong Special Administrative Region. Mall City dissects the basic unit of this climate-controlled consumer landscape—the mall. This beautifully illustrated book is a must-read for those who wish to understand the future of public space in high-density cities.” —Brian McGrath, professor of urban design and dean of constructed environments, Parsons School of Design
Photographer Liam Wong’s debut monograph, a cyberpunk-inspired exploration of nocturnal Tokyo. Featuring evocative and stunning color photographs of contemporary Tokyo, this book brings together the images of an exciting new photographic talent, Liam Wong. Born and raised in Edinburgh, Scotland, Wong studied computer arts in college and, by the time he was twenty-five, was living in Canada and working as a director at one of the world’s leading video game companies. His job took him to Tokyo for the first time, where he discovered the ethereality of floating worlds and the lurid allure of Tokyo’s nocturnal scenes. “I got lost in the beauty of Tokyo at night,” he explains. A testament to the deep art of color composition, this publication brings together a refined body of images that are evocative, timeless, and completely transporting. This volume also features Wong’s creative and technical processes, including identifying the right scene, capturing the essence of a moment, and methods to enhance color values—insights that are invaluable to admirers and photography students alike.
Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the installation of these brightly colored signs, these destinations are now world-famous, representing the vibrant heart of popular culture. But for some, neon lighting represents the worst of commercialism. Energized by the conflicting love and hatred people have for neon, Flickering Light explores its technological and intellectual history, from the discovery of the noble gas in late nineteenth-century London to its fading popularity today. Christoph Ribbat follows writers, artists, and musicians—from cultural critic Theodor Adorno, British rock band the Verve, and artist Tracey Emin to Vladimir Nabokov, Langston Hughes, and American country singers—through the neon cities in Europe, America, and Asia, demonstrating how they turned these blinking lights and letters into metaphors of the modern era. He examines how gifted craftsmen carefully sculpted neon advertisements, introducing elegance to modern metropolises during neon’s heyday between the wars followed by its subsequent popularity in Las Vegas during the 1950s and '60s. Ribbat ends with a melancholy discussion of neon’s decline, describing how these glowing signs and installations came to be seen as dated and characteristic of run-down neighborhoods. From elaborate neon lighting displays to neglected diner signs with unlit letters, Flickering Light tells the engrossing story of how a glowing tube of gas took over the world—and faded almost as quickly as it arrived.
This book provides scientific tools for practitioners to resolve some practical problems which are administered empirically at present and may lead to inconsistent results and human errors. The modern decision-making tools introduced in this book include Multi-criteria Decision-making Models, Artificial Neural Network, Genetic Algorithms, Construction Simulation, Rough Set Theory and Advanced Statistical Techniques for construction. Published by City University of Hong Kong Press. 香港城市大學出版社出版。
A wide-ranging, illustrated look at the history of Halloween illuminates the holiday from ancient Celtic ritual to billion-dollar industry. 32 halftones & line illustrations.
From the body to the ever-present lens, the world is increasingly preoccupied with the visual. What exactly is the visual' and how can we interpret the multitude of images that bombard us every day? Reading the Visual takes as its starting point a tacit familiarity with the visual, and shows how we see even ordinary objects through the frameworks and filters of culture and personal experience. It explains how to analyse the mechanisms, conventions, contexts and uses of the visual in western cultures to make sense of visual objects of all kinds. Drawing on a range of theorists including John Berger, Foucault, Bourdieu and Crary, the authors outline our relationship to the visual, tracing changes to literacies, genres and pleasures affecting ways of seeing from the Enlightenment to the advent of virtual technology.Reading the Visual is an invaluable introduction to visual culture for readers across the humanities and social sciences. Eloquently written, admirably clear, passionately argued, Schirato and Webb have given us one of the best textbooks on the emergent field of visual culture. Smart, clear and relevant examples challenge readers to question their visual environments and become critics and creators themselves.' Professor Sean Cubitt, University of Waikato This is a splendid book. It is both intellectually sophisticated and written in an extremely accessible manner.' Professor Jim McGuigan, Loughborough University This book treats the interpretation and value of visual artefacts with depth, while remaining highly accessible. It is very readable: written in a lively and engaging style with examples that are refreshing and up-to-date.'Professor Guy Julier, Leeds Metropolitan University
