Factors that influence Consumer Behaviour towards buying Sustainable Products
Factors that influence Consumer Behaviour towards buying Sustainable Products

Author: Yusuf Balarabe Abdullahi

Publisher: GRIN Verlag

Published: 2018-08-09

Total Pages: 102

ISBN-13: 3668769397

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Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.8, Limkokwing University of Creative Technology, course: MA in Project Management, language: English, abstract: The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Malaysian customers during the past few decades, there are some barriers to the diffusions of more ecologically oriented consumption and production styles. Therefore, companies are increasingly recognizing the importance of green marketing concepts. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the three districts in western province such as Cyberjaya, Kuala Lumpur, and Petaling Jaya. 160 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products under four value added areas such as product designing, packaging, place and promotion that lead towards the motivation of consumption. The secondary data were collected from relevant journals, books and other published data. The study revealed that the green products have substantial awareness among Malaysian customers and they are willing to pay something more on green products. The majority of customers considered that package is most important element of such products. The researchers have recommended some marketing strategies to meet changing mind set of customers towards the green products.

Green Consumerism
Green Consumerism

Author: Juliana Mansvelt

Publisher: SAGE

Published: 2011-06-28

Total Pages: 561

ISBN-13: 1412996856

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Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Green Marketing as a Positive Driver Toward Business Sustainability
Green Marketing as a Positive Driver Toward Business Sustainability

Author: Naidoo, Vannie

Publisher: IGI Global

Published: 2019-07-26

Total Pages: 356

ISBN-13: 1522595600

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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Green Consumerism: Perspectives, Sustainability, and Behavior
Green Consumerism: Perspectives, Sustainability, and Behavior

Author: Ruchika Singh Malyan

Publisher: CRC Press

Published: 2018-10-26

Total Pages: 280

ISBN-13: 1351138022

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Sustainability in the Sports Industry: Internal and External Factors Influencing Buying Behaviour
Sustainability in the Sports Industry: Internal and External Factors Influencing Buying Behaviour

Author: Bálint Brieber

Publisher:

Published: 2021

Total Pages: 84

ISBN-13:

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The aim of this master's thesis is to investigate consumer behaviour in relation to sustainability in the product category of sports apparel and footwear items. Therefore, the central objective of the research was to analyse the interrelationship between various internal and external factors that might have an influence on individuals' sustainable purchase behaviour. Likewise, this paper has attempted to examine and quantify the strength of the impact that the selected moderating elements can have on the dependent variable. According to the results of the correlation tests and the regression model, it can be said that internal factors, like environmental consciousness and perceived marketplace influence, act as a catalyst towards sustainable purchase behaviour. Moreover, this transition in buying behaviour could be triggered further during the decision-making process by the power of external moderating factors, such as the price of the product, product availability and the interaction with the service staff. Thus, the research has highlighted that the combined effect of the analysed factors has a significant influence on consumers' sustainable purchase behaviour and buying preferences.*****The aim of this master's thesis is to investigate consumer behaviour in relation to sustainability in the product category of sports apparel and footwear items. Therefore, the central objective of the research was to analyse the interrelationship between various internal and external factors that might have an influence on individuals' sustainable purchase behaviour. Likewise, this paper has attempted to examine and quantify the strength of the impact that the selected moderating elements can have on the dependent variable. According to the results of the correlation tests and the regression model, it can be said that internal factors, like environmental consciousness and perceived marketplace influence, act as a catalyst towards sustainable purchase behaviour. Moreover, this tran

Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour
Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour

Author: Teresa Schauer

Publisher: GRIN Verlag

Published: 2021-11-26

Total Pages: 81

ISBN-13: 3346546993

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Master's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Business School), language: English, abstract: The responsible use of resources and the environment as well as further aspects of sustainability play an important role in the modern world of trade. This thesis aims to present the most important aspects and factors regarding these aspects and to research the underlying consumer behaviour. In the first part, the findings from the literature that relate to the topics of sustainable development, Corporate Social Responsibility and green consumption are described. Furthermore, consumer behaviour and the associated connections between attitude, purchase intention and buying behaviour are examined and introduced to the neuromarketing concept of Limbic®. In the second part, current insights are gained through the method of quantitative research, which should generate a better understanding of the modern customer. Finally, the theoretical findings are related to the new survey results and further analysed focusing the various Limbic® Types. Finally, a development of the CSR-fields in Retail is given as well as recommendations for action and possibilities for retailers are derived and optimisation potentials are presented.

Eco-Friendly and Fair
Eco-Friendly and Fair

Author: Mark Heuer

Publisher: Routledge

Published: 2018-05-11

Total Pages: 226

ISBN-13: 1351058339

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The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

Sustainable Consumer Behavior
Sustainable Consumer Behavior

Author: Gerrit Antonides

Publisher: MDPI

Published: 2018-07-06

Total Pages: 221

ISBN-13: 3038425834

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This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability

Green Consumerism: Perspectives, Sustainability, and Behavior
Green Consumerism: Perspectives, Sustainability, and Behavior

Author: Ruchika Singh Malyan

Publisher: CRC Press

Published: 2018-10-26

Total Pages: 380

ISBN-13: 1351138030

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This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more