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Extending the Runway

Author: Dave Berkus

Publisher:

Published: 2006

Total Pages: 145

ISBN-13: 9781596225572

Extending the Runway is a must-read book for every C-level executive and venture capitalist who now or has ever managed a fragile, growing young business. Authored by Dave Berkus, a seasoned entrepreneur and investor acknowledged as ?Director of the Year? for early stage businesses by the Forum for Corporate Directors, this book provides thoughtful material to help management and investors gain alignment at the board level on issues of limited resource allocation toward and beyond the break-even point. The book provides tips and describes traps for growing companies, and explores insights into managing for preservation of capital and business growth. Berkus delves into issues revolving around optimal use of resources, such as time, money, relationships, context knowledge, and process understanding. He shares real accounts of young businesses whose management fell into traps which could have been avoided, and how some extended their runways to make more efficient use of invested funds.

Lean B2B

Author: Étienne Garbugli

Publisher: Étienne Garbugli

Published: 2022-03-22

Total Pages: 225

ISBN-13: 1778074006

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Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.