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Author: Alex Fowkes
Publisher:
Published: 2017-03-15
Total Pages: 163
ISBN-13: 1631592734
DOWNLOAD EBOOKLearn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Author: Kimberly Elam
Publisher: Van Nostrand Reinhold Company
Published: 1990
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKContents: Introduction; Planar Typography; Calligraphy; Handwriting & Illustration as Typography; Dimensional Typography; Collage & Found Typography; Representational Objects as Typography; Fragmented & Abstracted Typography. 84 color illustrations, 24 line drawings, 210 halftones.
Author: Ina Saltz
Publisher: Rockport Publishers
Published: 2019-02-12
Total Pages: 208
ISBN-13: 1631596489
DOWNLOAD EBOOKTypography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Author: Gail Anderson
Publisher: Laurence King Publishing
Published: 2016-04-13
Total Pages: 128
ISBN-13: 1780679939
DOWNLOAD EBOOKThis book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Rob Carter
Publisher: John Wiley & Sons
Published: 2012-01-04
Total Pages: 370
ISBN-13: 1118129660
DOWNLOAD EBOOKFor more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images
Author: Ivan Chermayeff
Publisher:
Published: 2006-05-11
Total Pages: 64
ISBN-13:
DOWNLOAD EBOOKBased on a self-published typographic notebook first produced in 1959; this reproduction includes thoughts by influential designers such as George Lois and April Greiman on the lasting impact of this type primer.
Author: Steven Heller
Publisher: Abrams
Published: 2021-06-01
Total Pages: 464
ISBN-13: 1647001692
DOWNLOAD EBOOKAn essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Author: Gavin Ambrose
Publisher: AVA Publishing
Published: 2005-06
Total Pages: 187
ISBN-13: 2940373353
DOWNLOAD EBOOKBasics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Author: Gail Anderson
Publisher: Laurence King Publishing
Published: 2012-10-12
Total Pages: 128
ISBN-13: 1786270978
DOWNLOAD EBOOKThe latest in this successful series, this book features around 150 of the most important buildings in the history of world architecture – from the pyramids and Parthenon to some of the most significant works by recent architects. The buildings are organized by type – from places of worship and public buildings to houses – and are divided into nine chapters, each with an informative introduction that surveys the history of that type. For each building there are numerous, accurate scale drawings showing a combination of floor plans, elevations and sections as appropriate, all specially redrawn for this book. The quality and number of the line drawings, together with the authoritative text by a renowned architectural historian, allow all the buildings to be understood in detail and make this an invaluable resource for students.
Author:
Publisher:
Published: 2019-10-08
Total Pages: 128
ISBN-13: 9781946433305
DOWNLOAD EBOOKArtist book by Woody Leslie that is a fictional textbook about the fictional science of molecular typography. Molecular typography is the study of the chemical and physical underpinnings of letters - letters are molecules composed of atomic building blocks known as typtoms. The book is designed as a field guide for the layman with scientific explanations and detailed character diagrams for all letters.
