Read and Download eBook Full
Author: Alex Fowkes
Publisher:
Published: 2017-03-15
Total Pages: 163
ISBN-13: 1631592734
DOWNLOAD EBOOKLearn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.
Author: Ljiljana Progovac
Publisher: John Benjamins Publishing
Published: 2006-01-01
Total Pages: 384
ISBN-13: 9027233578
DOWNLOAD EBOOKThis volume brings the data that many in formal linguistics have dismissed as peripheral straight into the core of syntactic theory. By bringing together experts from syntax, semantics, pragmatics, philosophy of language, language acquisition, aphasia, and pidgin and creole studies, the volume makes a multidisciplinary case for the existence of nonsententials, which are analyzed in various chapters as root phrases and small clauses (Me; Me First!; Him worry?!; Class in session), and whose distinguishing property is the absence of Tense, and, with it, any syntactic phenomena that rely on Tense, including structural Nominative Case. Arguably, the lack of Tense specification is also responsible for the dearth of indicative interpretations among nonsententials, as well as for their heavy reliance on pragmatic context. So pervasive is nonsentential speech across all groups, including normal adult speech, that a case can be made that continuity of grammar lies in nonsentential, rather than sentential speech.
Author: Mia Cinelli
Publisher: Bloomsbury Publishing
Published: 2023-12-14
Total Pages: 397
ISBN-13: 135025584X
DOWNLOAD EBOOKWhen we encounter typography, how do we know what it means? How is the tone of type influenced by the way it is set, when it is made, and where it exists? Considering the social, spatial, and temporal contexts of visual language, this text informs and inspires students, educators, and professionals looking to engage more deeply with the letterforms they use and see. Featuring diverse typographic works, closer looks, and interviews with practicing artists and designers, Giving Type Meaning serves to inform how and why we understand what type communicates. The book includes: - The importance and impact of cultural and social context across the expanded field of art and design - How to use visual, physical, and gestural space to inform meaning - The ways time impacts type, such as historical references, recontextualizations, and the use of time as medium - A range of global examples, including Lushootseed language letterforms (Lushootseed Sulad by Juliet Shen), Arabic calligraphy and type design (Regard Each Other as Brothers by Josh Berer, Mirsaal by Rana Abou Rjeily), American civil rights inspired type (Martin by Tré Seals), Italian concrete poetry (Storia Del Monumento by Mirella Bentivoglio), and animated Chinese characters (Motion Type Project by Ting-An Ho)
Author: Gail Anderson
Publisher: Laurence King Publishing
Published: 2016-04-13
Total Pages: 128
ISBN-13: 1780679939
DOWNLOAD EBOOKThis book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Robert Harper
Publisher: Springer
Published: 2003-06-29
Total Pages: 213
ISBN-13: 3540453326
DOWNLOAD EBOOKThe importance of typed languages for building robust software systems is, by now, an undisputed fact. Years of research have led to languages with richly expressive, yet easy to use, type systems for high-level programming languages. Types provide not only a conceptual framework for language designers, but also a ord positive bene ts to the programmer, principally the ability to express and enforce levels of abstraction within a program. Early compilers for typed languages followed closely the methods used for their untyped counterparts. The role of types was limited to the earliest s- ges of compilation, and they were thereafter ignored during the remainder of the translation process. More recently, however, implementors have come to - cognize the importance of types during compilation and even for object code. Several advantages of types in compilation have been noted to date: { They support self-checking by the compiler. By tracking types during c- pilation it is possible for an internal type checker to detect translation errors at an early stage, greatly facilitating compiler development. { They support certi cation of object code. By extending types to the ge- rated object code, it becomes possible for a code user to ensure the basic integrity of that code by checking its type consistency before execution. { They support optimized data representations and calling conventions, even in the presence of modularity. By passing types at compile-, link-, and even run-time, it is possible to avoid compromises of data representation imposed by untyped compilation techniques.
Author: Elin McCready
Publisher:
Published: 2019
Total Pages: 162
ISBN-13: 0198821360
DOWNLOAD EBOOKThis book explores the semantics and pragmatics of honorifics, expressions that indicate the degree of formality that a speaker feels is required in interacting with another person. The analysis is applied to a variety of empirical examples, particularly from Japanese and Thai, and explores a wide range of related philosophical issues.
Author: Steven Heller
Publisher: Abrams
Published: 2021-06-01
Total Pages: 464
ISBN-13: 1647001692
DOWNLOAD EBOOKAn essential resource to using contemporary typefaces for effective communication Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce. More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
Author: Marty Blake
Publisher: Bloomsbury Publishing
Published: 2021-01-14
Total Pages: 174
ISBN-13: 1350066923
DOWNLOAD EBOOKIllustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd? Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world – all with critical reflection on what works, and why. Whether you're lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.
Author: Daniel Gutzmann
Publisher: OUP Oxford
Published: 2015-05-28
Total Pages: 323
ISBN-13: 0191035769
DOWNLOAD EBOOKThis book seeks to bring together the pragmatic theory of 'meaning as use' with the traditional semantic approach that considers meaning in terms of truth conditions. Daniel Gutzmann adopts core ideas by the philosopher David Kaplan in assuming that the meaning of expressions such as oops or damn can be captured by giving the conditions under which they can be felicitously used. He develops a multidimensional approach to meaning, called hybrid semantics, that incorporates use conditions alongside truth conditions in a unified framework. This new system overcomes the empirical gaps and conceptual problems associated with previous multidimensional systems; it also lessens the burden on the compositional system by shifting restrictions on the combination of use-conditional expressions to the lexicon-semantics interface instead of building them directly into the combinatoric rules. The approach outlined in this book can capture the entire meaning of complex expressions, and also has natural applications in the analysis of sentence mood and modal particles in German, as Gutzmann's two detailed case studies demonstrate. The book will be a valuable resource for linguists working in the fields of semantics, pragmatics, and philosophy of language, as well as to philosophers and cognitive scientists with an interest in meaning in language.
Author: Elsevier Inc
Publisher: Elsevier Health Sciences
Published: 2024-09-26
Total Pages: 1635
ISBN-13: 0443261482
DOWNLOAD EBOOKSelecting diagnosis codes is faster and easier with Buck's 2025 ICD-10-CM for Hospitals. Designed by coders for coders, this full-color manual includes all the ICD-10 codes that you need for today's inpatient coding. As coders need extensive knowledge to code with ICD-10-CM — and to choose from the thousands of possible codes — this edition makes it easier with colorful anatomy plates (including Netter's Anatomy illustrations) to help you understand anatomy and how it can affect your code choices. In addition, it comes with durable spiral binding, and includes a companion website with the latest coding updates.
