English for Marketing and Advertising

English for Marketing and Advertising

Author: Sylee Gore

Publisher: Oxford University Press, USA

Published: 2007

Total Pages: 80

ISBN-13: 9780194579209

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An expanding series of short, specialist English courses for different professions, work skills, and industries.


Express Series English for Marketing & Advertising

Express Series English for Marketing & Advertising

Author: Sylee Gore

Publisher: Oxford University Press

Published: 2015-10-08

Total Pages: 82

ISBN-13: 0194201309

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Please note that the Print Replica PDF digital version does not contain the audio. English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confi dently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a standalone intensive specialist course, or for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.


A Dictionary of Marketing

A Dictionary of Marketing

Author: Charles Doyle

Publisher: Oxford University Press, USA

Published: 2011-03-24

Total Pages: 450

ISBN-13: 0199590230

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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.


Business English Marketing and Sales Student Book

Business English Marketing and Sales Student Book

Author: Nevine Abdel Khalik

Publisher:

Published: 2008-01-01

Total Pages: 39

ISBN-13: 9781846799938

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The first of a series of books for learners of English in the business world that primarily promotes reading and writing skills. Learners learn to read and analyse authentic materials including poems, internet and newspaper articles. They also practise listening to recorded excerpts from actual movie scenes. The structure of the units and subsequent language exercises allows flexibility when there are different levels of learners in the same class who range from high beginners to low intermediate. The text is colourful, interesting and easy to use. Each booklet is accompanied by a teacher's companion with instructions on classroom techniques an audio CD.


Truth, Lies, and Advertising

Truth, Lies, and Advertising

Author: Jon Steel

Publisher: John Wiley & Sons

Published: 1998-03-13

Total Pages: 330

ISBN-13:

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.