Exploring Marketing Research
Exploring Marketing Research

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2009

Total Pages: 0

ISBN-13: 9780324788440

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Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring

Marketing Research
Marketing Research

Author: Steve D'Alessandro

Publisher: Cengage AU

Published: 2020-06-18

Total Pages: 650

ISBN-13: 0170438961

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Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Exploring Marketing Research
Exploring Marketing Research

Author: Barry J. Babin

Publisher:

Published: 2016

Total Pages: 622

ISBN-13: 9781305263802

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"EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research."--Provided by publisher.

Essentials of Marketing Research
Essentials of Marketing Research

Author: William G. Zikmund

Publisher: South Western Educational Publishing

Published: 2003

Total Pages: 484

ISBN-13:

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In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Essentials of Marketing Research
Essentials of Marketing Research

Author: William G. Zikmund

Publisher: Thomson South-Western

Published: 2007

Total Pages: 436

ISBN-13:

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Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Marketing Research
Marketing Research

Author: Jan Wiid

Publisher: Juta and Company Ltd

Published: 2009

Total Pages: 282

ISBN-13: 9780702177446

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Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.