Exploring Communication through Qualitative Research
Exploring Communication through Qualitative Research

Author: Monica Bîră

Publisher: Cambridge Scholars Publishing

Published: 2018-04-18

Total Pages: 402

ISBN-13: 1527509508

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This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.

Exploring Management Through Qualitative Research
Exploring Management Through Qualitative Research

Author: Marta Najda-Janoszka

Publisher: Cognitione Foundation for the Dissemination of Knolwedge and Science

Published: 2018-01-01

Total Pages: 129

ISBN-13: 839510829X

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Our intention with this special issue is to continue a rich, scholarly dialogue on producing insightful qualitative research in the management field. Being engaged in fieldwork through varied research endeavors, we have experienced challenges and uncertainties when doing qualitative research (e.g., Najda-Janoszka, 2016a, 2016b; Daba-Buzoianu, Bira, Tudorie & Duduciuc, 2017; Daba-Buzoianu & Bira, 2017). Despite a growing number of studies pertaining to the interpretative approach, there are no universal standards for conducting qualitative inquiry (Bluhm, Harman, Lee, & Mitchell, 2010; Cassell & Symon, 2015). Moreover, advocates of qualitative research have been arguing against development of such standards (Sinkovics & Alfoldi, 2012; Pratt, 2009), because it could put at risk the fluid and emergent nature of qualitative research (Cassell & Symon, 2015). Hence, the enduring dilemma relates to the balance between the creative, inherent messiness of qualitative research and methodological rigor (Cyfert, 2014; Sinkovics & Alfoldi, 2012). We agree with the standpoint of Symon,- Cassell and Johnson (2016) that evaluation criteria should not marginalize alternative perspectives nor impose unified normative practices. Representing different research backgrounds (strategic management, communication) as well as perspectives (organizational, individual) we have discussed promising opportunities for management studies stemming from confronting distinct research traditions within an interpretive approach. The biennial conference, Qualitative Research in Communication (QRC) in Bucharest, provided the perfect environment to enhance such a debate and resulted in a call for this special issue. Papers included in the issue do not contribute to the standardization trend but are expected to show the diversity of methods used and phenomena studied in the qualitative research in management.

Marketing and Smart Technologies
Marketing and Smart Technologies

Author: José Luís Reis

Publisher: Springer Nature

Published: 2022-03-29

Total Pages: 709

ISBN-13: 9811692688

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Communication of Migration in Media and Arts
Communication of Migration in Media and Arts

Author: Vildan MAHMUTOĞLU

Publisher: Transnational Press London

Published: 2020-10-23

Total Pages: 160

ISBN-13: 1912997657

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“The main function of traditional media is to provide timely information to the public, but today, traditional media cannot fulfill these expectations with regard to the fluid nature of global migration. New digital media technologies such social media have arisen to fill the void, narrating the lives of migrants in artistic terms that bear the traces of the major social issues of migration. In this critical anthology, contributors examine the intersection of migration, art, and media studies in order to critically analyse the impact of their confluence upon migrant and receiving communities.” Vildan Mahmutoğlu is Associate Professor at Galatasaray University, Istanbul. Her research interests include migration, local cultures, gender, and minorities. Her published book chapters include “A Glimmer of Hope for Mass Media in a Liberal democracy: istanbulrumazinligi.com” and “Global media Entertainment: star search.” Her current research is about gender in diaspora. John Morán González is the J. Frank Dobie Regents Professor of American and English Literature at the University of Texas at Austin, where he is also Director of the Center for Mexican American Studies. He is author of two monographs and the edit or or c o-editor of thr ee anthologies.” Contents Introduction Vildan Mahmutoğlu and John Moran Gonzalez CHAPTER 1. Representation of Asylum seekers in Science Fiction films: Prawns in District 9 Vildan Mahmutoğlu CHAPTER 2. Border Imagery and Refugee Abjection in Contemporary Visual Art Balca Arda CHAPTER 3. Manifestations of Transfer in the Latest Post-Yugoslav Playwriting and Theatre: Migration, Cultural Mobility and Transculturality Gabriela Abrasowicz CHAPTER 4. Migrants, Identity, and Body Modification in Biblical and Ancient Near Eastern Media Eric Trinka CHAPTER 5. ‘The new diaspora’ and interactive media campaigns: The case of Romanians migrating to the UK after Brexit Bianca Florentina Cheregi CHAPTER 6. Social Media and ICT Use by refugees, Immigrants and NGOs: A Literature Overview Bilgen Türkay CHAPTER 7. Reproduction of Desire: Overuse of Social Media Among Syrian Refugees and Its Effects on The Future Imagination Barış Öktem

Qualitative Research in Technical Communication
Qualitative Research in Technical Communication

Author: James Conklin

Publisher: Routledge

Published: 2010-10-27

Total Pages: 592

ISBN-13: 1136935657

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Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the volume bring forward reports of significant, structured qualitative research into various aspects of technical communication practice, addressing the questions of what new insights researchers are generating about the working reality of today’s technical communicators, and how technical communicators are perceived and treated by managers and by colleagues from other disciplines. Including examples of qualitative methodologies—including ethnography, case study, focus groups, action research, grounded theory, and interview research— used by technical communicators to strengthen their practice, the result is a rich harmony of perspectives, as diverse as the field of technical communication itself. This book will be of interest to to students and academics seeking up-to-date information on current industry practices in technical communication, as well as to practitioners in technical and professional communication. The book will also serve as a text in undergraduate seminars and courses at the master’s level.

Family Communication as... Exploring Metaphors for Family Communication
Family Communication as... Exploring Metaphors for Family Communication

Author: Jimmie Manning

Publisher: John Wiley & Sons

Published: 2022-12-13

Total Pages: 262

ISBN-13: 1119668395

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An innovative textbook that presents a novel and compelling examination of family communication studies Family Communication as… Exploring Metaphors for Family Communication presents a series of metaphors through which students explore the nuances and complexities of family interaction. With a unique approach to the foundational theories and real-world practices of family communication, this easily accessible textbook helps students develop a clear understanding of what family communication is and what it can be. Contributions by both prominent and newer scholars theorize about family communication, offer new perspectives, challenge long-held assumptions, and describe original research to provide students with an up-to-date representation of the leading thinking in the field. Each concise chapter focuses on a specific element of family life, engaging key metaphors to stimulate classroom discussion about family in contexts ranging from ritual and embodiment to estrangement and heteronormativity. Throughout the text, students examine family metaphorically—as memory, as social identity, as estrangement, as loss, as resilience, as raced, and more. Presents a metaphorical examination of creating, materializing, contextualizing, politicizing, and complicating family communication Offers an innovative alternative to standard textbooks on the subject Features a thorough introduction advocating for the use of metaphors in teaching Discusses the key topics and theoretical approaches that have defined the field Includes detailed references, additional readings, and an instructor’s companion website Family Communication as… Exploring Metaphors for Family Communication is an excellent textbook for advanced undergraduate and graduate students in courses including family communication, family studies, interpersonal communication, relational communication, and communication theory. It is also a highly useful resource for scholars in fields such as media studies, psychology, sociology, social work, counseling, and public health.

The Sage Handbook of Qualitative Research in Organizational Communication
The Sage Handbook of Qualitative Research in Organizational Communication

Author: Boris H. J. M. Brummans

Publisher: SAGE Publications Limited

Published: 2024-01-06

Total Pages: 915

ISBN-13: 1529679508

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The Sage Handbook of Qualitative Research in Organizational Communication is a state-of-the-art resource for scholars, students, and practitioners seeking to deepen their understanding and expertise in this dynamic field. Written by a global team of established and emerging experts, this Handbook provides a comprehensive exploration of the field’s foundational traditions of epistemology and theory, as well as its latest methodologies, methods, issues, and debates. The volume reflects a diverse range of approaches (e.g., mixed-methods, ethnographic, rhetorical, pragmatist, phenomenological, feminist, critical race, postcolonial, queer, and engaged), and covers a broad spectrum of topics ranging from data collection and analysis, to representation. Additionally, this Handbook addresses emerging trends such as digital forensics, post-qualitative research, and the transformative impact of COVID-19 on the conduct of qualitative research in organizational communication. As the first volume of its kind in this field, The Sage Handbook of Qualitative Research in Organizational Communication is a cornerstone text for scholars, students, and practitioners interested in understanding the vital role of communication in organizational life. Part 1: Approaches to Qualitative Organizational Communication Research Part 2: Data Collection in Qualitative Organizational Communication Research: Methods and Issues Part 3: Data Analysis and Representation in Qualitative Organizational Communication Research: Methods and Issues Part 4: The Future of Qualitative Organizational Communication Research

Global Perspectives on Social Media Influencers and Strategic Business Communication
Global Perspectives on Social Media Influencers and Strategic Business Communication

Author: Bi, Nicky Chang

Publisher: IGI Global

Published: 2024-05-22

Total Pages: 451

ISBN-13:

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Older Women in Europe
Older Women in Europe

Author: Isabella Paoletti

Publisher: Taylor & Francis

Published: 2022-09-30

Total Pages: 221

ISBN-13: 1000684598

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This book is about older women’s strength, freedom, tenacity, determination, resilience, independence, social and political involvement and, in particular, it is about re-imagining ageing. Older women represent the great majority of older people. The book describes instances of age and gender discrimination and examples of social inclusion and protagonism of older women in Europe. It solicits a change in perspective, focusing on the necessary societal changes to make space to older people and older women in particular. How is society going to address age and gender discrimination in social and institutional settings? How should work settings change to effectively make space to older workers and in particular older women? How should the pension system change? How could public health systems could provide effective care to older people and be sustainable? This edited collection focuses on older women’s rights rather than their needs, adopting a human rights based approach. Preservation of older women’s dignity, autonomy and security is its central topic, that is, ensuring that their rights are recognised. This collection offers insights valuable to a wide array of human rights activists, professionals, policymakers and social scientists, and older women themselves.

Infoselves
Infoselves

Author: Demetra Garbasevschi

Publisher: John Wiley & Sons

Published: 2021-02-09

Total Pages: 212

ISBN-13: 1119642159

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Infoselves delivers a multifaceted analysis of the commodification of self-identity online, from both a domination and a liberation perspective. Drawing on multiple resources, the book places its discussion of online identity within the larger context of self-identity evolution, arguing for the recognition of online identity as a legitimate component of the self-identity system. Advertising executive turned academic, Demetra Garbașevschi offers readers the means to understand the way our online identities are formed and used, to reflect on the future of self-identity, and to become more aware of the radical implications of our digital footprint. Readers will discover what it means to be an infoself in a deep digital context, from exploring the informational makeup of self-identity, to examining the various sources of identity information found online, to exposing the uses of this information through both latent and assertive self-commodification. Considering the many sources of information contributing to our identity narrative online, some beyond our direct control, managing the self is presented as one the greatest challenges of our digital present. The book includes illuminating discussions of a variety of topics within the subject of online identity, such as: Foundational concepts related to the idea of identity, including references to the works of Erik Erikson, symbolic interactionists, and social dramaturgy The evolution of online identity, with examinations of early and current viewpoints of the phenomenon Personal branding online as the epitome of self-commodification, with examples from online celebrity, micro-celebrity, and nano-celebrity Original research contributing to the larger discussion about how identities are constructed and performed through-the-line Perfect for graduate students in advertising, branding, and public relations, Infoselves also belongs on the bookshelves of those studying fields involving digital media. Working professionals in any of these areas will also benefit from this book’s insightful analyses of a variety of viewpoints on online identity.