Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.
Content and Content Management are core topics in the IT and broadcast industry. However these terms have not been clearly defined for those learning the field. The topic is complex and users from different industries have different backgrounds and a varied understanding of content issues. Multimedia Content Management helps to clarify the subject area, define problematic issues and establish a universal understanding of content and its management. * Provides clarity in the subject area * Defines potential problems and establishes a universal understanding * Builds an architectural framework upon this account and different aspects of the industry and solutions are reviewed * Comprehensively describes the different users working and accessing content, the applications and workflows Essential reading for students, engineers and technical managers, in the area of data, storage management and multimedia, requiring an overview of this complex topic. The topics discussed will also prove highly insightful for executive managers and media professionals with a technical understanding and broadcast executives in the field.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
This book identifies key factors necessary for a well-functioning information infrastructure and explores how information culture impacts the management of public information, stressing the need for a proactive and holistic information management approach amidst e-Government development. In an effort to deal with an organization's scattered information resources, Enterprise Content Management, Records Management and Information Culture Amidst E-Government Development investigates the key differences between Enterprise Content Management (ECM) and Records Management (RM), the impact of e-Government development on information management and the role of information in enhancing accountability and transparency of government institutions. The book hence identifies factors that contribute to a well-functioning information infrastructure and further explores how information culture impacts the management of public information. It highlights the Records Continuum Model (RCM) thinking as a more progressive way of managing digital information in an era of pluralization of government information. It also emphasizes the need for information/records management skills amidst e-Government development. Ideas about records, information, and content management have fundamentally changed and developed because of increasing digitalization. Though not fully harmonized, these new ideas commonly stress and underpin the need for a proactive and holistic information management approach. The proactive approach entails planning for the management of the entire information continuum before the information is created. For private enterprises and government institutions endeavoring to meet new information demands from customers, citizens and the society at large, such an approach is a prerequisite for accomplishing their missions. It could be argued that information is and has always been essential to all human activities and we are witnessing a transformation of the information landscape. - Presents research with broad application based on archives and information science, but relevant for information systems, records management, information culture, and e-government - Examines the differences between Enterprise Content Management and Records Management - Bridges a gap between the proponents of Enterprise Content Management and information professionals, such as records managers and archivists
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals
Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
Metadata for Content Management helps digital content managers think in terms of organization and a practical application of metadata principles. Author David Diamond (DAM Survival Guide) avoids theoretical and academic discussions, instead providing real-world guidance to those designing or redesigning content management or digital asset management systems. Learn how taxonomy and metadata work within digital systems, and see how they affect policy, collaboration, workflow and user acceptance of digital content management systems.
What Digital Asset Management Industry Pros say about DAM Survival Guide: "If you are investing in DAM books to learn more about the subject, I can recommend this one." - Naresh Sarwan, Senior Editor, DigitalAssetManagementNews.org "After you've read DAM Survival Guide, when you negotiate with a DAM vendor or try to evaluate the value of a system for your business, you won't have many blanks left for a vendor to fill in with marketing babble. It therefore is a book I warmly recommend." - Erik Vlietinck, Principle, IT Enquirer "From newbies to experienced digital asset managers, DAM Survival Guide provides enough information that you can access what you need when you need it." - Marisa Peacock, Journalist, CMS Wire "Digital Asset Management Vendors, Integrators, Analyst and Consultants be warned the DAM Survival Guide is packed full of insights, strategies and common sense guides for making DAM work for the end user. David Diamond, a seasoned DAM professional, shares his knowledge using wit, analogy, metaphor that cleaves the real meat on the bones of complexity that is Digital Asset Management. David nails it on every level: technology, human and insights. I would not hesitate in recommending DAM Survival Guide to anyone on or starting their DAM Journey." - Mark Davey, Founder, DAM Foundation _______________ ABOUT THE BOOK DAM Survival Guide is a digital asset management book that explains everything you need to know to design, plan, deploy, promote and maintain a successful DAM initiative at your organization. Written by a recognized DAM industry export in a friendly, easy-to-follow style, DAM Survival Guide is a must-have resource for those new to DAM, and it's great for those looking to increase their DAM knowledge too. DAM Survival Guide is everything you need to know about DAM in one book. Starting with an overview of what digital asset management is and isn't (including a section on why you might not need DAM at all), the book goes on to offer a detailed discussion of everything that's important for you to know before you get too far with your DAM planning: Learn the benefits of wrapping DAM into a corporate initiate you can better manage Know how to find and recruit others at your organization who can become great allies See how you can benefit from reliable professional help (cheap or even free!), so you can avoiding expensive time-wasters Fully understand the needs of your organization, so that you can exceed expectations Start thinking about DAM software at the right time, so you can avoid costly purchase mistakes Discover tricks to determine which DAM vendors are most favored by customers, most progressive, and most likely to stay in business Explore elements of human psychology that can help you overcome change-resistance and increase buy-in Including approximately 56,000 words, this book, first published in June, 2012, is packed with useful information the author, David Diamond, has acquired during his 12+ years as a professional in the Digital Asset Management industry. Note: The Digital Asset Management Survival Guide mentions no DAM software solutions or vendors by name. The book's contents are unbiased and applicable no matter which DAM solution you determine to be right for you."
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
