In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works. Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly. In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine. These are Evolutionary Ideas. Exploring five of the most critical challenges we face today, we learn how to ‘breed’ more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity – for anyone in any endeavour.
“This brilliant book is a virtual Voyage of the Beagle! Carl Zimmer shows, with the benefit of a hundred and fifty years of hindsight, how right Darwin was.” —Steve Jones, author of Darwin’s Ghost Darwin’s The Origin of Species was breathtaking—beautifully written, staunchly defended, defiantly radical. Yet it emerged long before modern genetics, molecular biology, and contemporary findings in paleontology. In this remarkable book, a rich and up-to-date view of evolution is presented that explores the far-reaching implications of Darwin’s theory. At a time when controversies surrounding creationism and education are bursting into public consciousness, this book’s emphasis on the power, significance, and relevance of evolution will make it a catalyst for public debate. Evolution marks a turning point in the 150-year debate and will be an indispensable asset to any serious reader with an interest in the life sciences, a passion for truth in education, or a concern for the future of the planet. “The evolution of life over four billion years is a grand narrative, full of plots, intrigues, surprises and deaths. Carl Zimmer tells the tale with zest and style.” —Matt Ridley, New York Times–bestselling author “Proceeding from the flurry of preparations for Darwin’s famous voyage, Carl Zimmer leads us off on a journey of our own, tracking the development—and the implications—of one of the most powerful ideas in the biological sciences.” —Scientific American “Science writer Zimmer does a superb job of providing a sweeping overview of most of the topics critical to understanding evolution, presenting his material from both a historical and a topical perspective.” —Publishers Weekly “Popular science that will truly be popular.” —Booklist
In a book that is both groundbreaking and accessible, Daniel C. Dennett, whom Chet Raymo of The Boston Globe calls "one of the most provocative thinkers on the planet," focuses his unerringly logical mind on the theory of natural selection, showing how Darwin's great idea transforms and illuminates our traditional view of humanity's place in the universe. Dennett vividly describes the theory itself and then extends Darwin's vision with impeccable arguments to their often surprising conclusions, challenging the views of some of the most famous scientists of our day.
Since its original publication in 1989, Evolution: The History of an Idea has been recognized as a comprehensive and authoritative source on the development and impact of this most controversial of scientific theories. This twentieth anniversary edition is updated with a new preface examining recent scholarship and trends within the study of evolution.
The use of evolution for creative problem solving is one of the most exciting and potentially significant areas in computer science today. Evolutionary computation is a way of solving problems, or generating designs, using mechanisms derived from natural evolution. This book concentrates on applying important ideas in evolutionary computation to creative areas, such as art, music, architecture, and design. It shows how human interaction, new representations, and approaches such as open-ended evolution can extend the capabilities of evolutionary computation from optimization of existing solutions to innovation and the generation of entirely new and original solutions. This book takes a fresh look at creativity, exploring what it is and how the actions of evolution can resemble it. Examples of novel evolved solutions are presented in a variety of creative disciplines. The editors have compiled contributions by leading researchers in each discipline. If you are a savvy and curious computing professional, a computer-literate artist, musician or designer, or a specialist in evolutionary computation and its applications, you will find this a fascinating survey of the most interesting work being done in the area today.* Explores the use of evolutionary computation to generate novel creations including contemporary melodies, photo-realistic faces, jazz music in collaboration with a human composer, architectural designs, working electronic circuits, novel aircraft maneuvers, two- and three-dimensional art, and original proteins.* Presents resulting designs in black-and-white and color illustrations.* Includes a twin-format audio/CD-ROM with evolved music and hands-on activities for the reader, including evolved images, animations, and source-code related to the text.* Describes in full the methods used so that readers with sufficient skill and interest can replicate the work and extend it.* Is written for a general computer science audience, providing coherent and unified treatment across multiple disciplines.
The world’s most revered and eloquent interpreter of evolutionary ideas offers here a work of explanatory force unprecedented in our time—a landmark publication, both for its historical sweep and for its scientific vision. With characteristic attention to detail, Stephen Jay Gould first describes the content and discusses the history and origins of the three core commitments of classical Darwinism: that natural selection works on organisms, not genes or species; that it is almost exclusively the mechanism of adaptive evolutionary change; and that these changes are incremental, not drastic. Next, he examines the three critiques that currently challenge this classic Darwinian edifice: that selection operates on multiple levels, from the gene to the group; that evolution proceeds by a variety of mechanisms, not just natural selection; and that causes operating at broader scales, including catastrophes, have figured prominently in the course of evolution. Then, in a stunning tour de force that will likely stimulate discussion and debate for decades, Gould proposes his own system for integrating these classical commitments and contemporary critiques into a new structure of evolutionary thought. In 2001 the Library of Congress named Stephen Jay Gould one of America’s eighty-three Living Legends—people who embody the “quintessentially American ideal of individual creativity, conviction, dedication, and exuberance.” Each of these qualities finds full expression in this peerless work, the likes of which the scientific world has not seen—and may not see again—for well over a century.
“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating argument for evolution that definitively dispels a dangerous, widespread myth: that we can command and control our world Human society evolves. Change in technology, language, morality, and society is incremental, inexorable, gradual, and spontaneous. It follows a narrative, going from one stage to the next, and it largely happens by trial and error—a version of natural selection. Much of the human world is the result of human action but not of human design: it emerges from the interactions of millions, not from the plans of a few. Drawing on fascinating evidence from science, economics, history, politics, and philosophy, Matt Ridley demolishes conventional assumptions that the great events and trends of our day are dictated by those on high. On the contrary, our most important achievements develop from the bottom up. The Industrial Revolution, cell phones, the rise of Asia, and the Internet were never planned; they happened. Languages emerged and evolved by a form of natural selection, as did common law. Torture, racism, slavery, and pedophilia—all once widely regarded as acceptable—are now seen as immoral despite the decline of religion in recent decades. In this wide-ranging, erudite book, Ridley brilliantly makes the case for evolution, rather than design, as the force that has shaped much of our culture, our technology, our minds, and that even now is shaping our future.