Evolution of Destination Planning and Strategy
Evolution of Destination Planning and Strategy

Author: Larry Dwyer

Publisher: Springer

Published: 2016-11-24

Total Pages: 312

ISBN-13: 3319422464

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This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Destination Marketing and Management
Destination Marketing and Management

Author: Youcheng Wang

Publisher: CABI

Published: 2011

Total Pages: 380

ISBN-13: 1845937627

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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

The Competitive Destination
The Competitive Destination

Author: J. R. Brent Ritchie

Publisher: CABI

Published: 2003

Total Pages: 291

ISBN-13: 0851996647

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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

A Practical Guide to Tourism Destination Management
A Practical Guide to Tourism Destination Management

Author: World Tourism Organization

Publisher:

Published: 2007

Total Pages: 168

ISBN-13:

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One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.

Community Tourism Development
Community Tourism Development

Author: Cynthia Messer

Publisher:

Published: 2017-03-27

Total Pages:

ISBN-13: 9780692848197

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Community Tourism Development applies theory to real life-delivering the essentials of planning, development and management of tourist destinations from a community perspective. Based on extensive applied research, this comprehensive manual provides the process and tools for developing local tourism. Community Tourism Development includes worksheets, assessments, real-life examples and case studies.

Gastronomy for Tourism Development
Gastronomy for Tourism Development

Author: Almir Peštek

Publisher: Emerald Group Publishing

Published: 2020-08-26

Total Pages: 272

ISBN-13: 1789737559

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Gastronomy for Tourism Development provides readers with insight into the political reasons all countries in the region pay little attention to the common gastronomic heritage. It challenges the issues faced by those within the industry, addressing the potential for the region to become a sustainable and attractive European food destination.

Planning and Managing the Experience Economy in Tourism
Planning and Managing the Experience Economy in Tourism

Author: Rui Costa

Publisher:

Published: 2021-12-03

Total Pages:

ISBN-13: 9781799887751

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"This book provides contributed chapters on not only the tourist experience but also the growing importance in the economy in tourism and addresses issues such as tourism planning, innovation, and development, both at product and destination level, include the design of unique, memorable, and authentic experiences in order to assure tourism competitiveness"--

European Journal of Tourism Research
European Journal of Tourism Research

Author:

Publisher: Varna University of Management

Published: 2022-03-01

Total Pages: 321

ISBN-13:

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The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for the European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. There are no charges for publication. The editorial team welcomes your submissions to the European Journal of Tourism Research.

The Branding of Tourist Destinations
The Branding of Tourist Destinations

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2018-12-04

Total Pages: 210

ISBN-13: 1787693759

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The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.