A Guide to Evaluating NTO Marketing Activities
Author: University of Luton
Publisher:
Published: 2003
Total Pages: 0
ISBN-13:
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Evaluating NTO Marketing Activities
Author: University of Luton
Publisher: Bernan Press(PA)
Published: 2003
Total Pages: 178
ISBN-13:
DOWNLOAD EBOOKPublicly funded National Tourism Organisations (NTOs) are under increasing pressure to justify their activities and prove the way they influence tourism to their country. This report, undertaken by the University of Luton, examines the way NTOs measure their performance and current best practice. It then looks at academic research into marketing evaluation to create a guide to practice that can be adopted in the future.
Benchmarking National Tourism Organisations and Agencies
Author: John Lennon
Publisher: Routledge
Published: 2006-08-11
Total Pages: 275
ISBN-13: 1136426507
DOWNLOAD EBOOKThis book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. • Useful, practical guide to government's involvement in tourism over the past decade or more • Brings insight from both the academic and practitioner markets • International Case Studies
Evaluating Marketing Actions and Outcomes
Author: Arch G. Woodside
Publisher: Elsevier
Published: 2003-09-04
Total Pages: 686
ISBN-13: 9780762310463
DOWNLOAD EBOOKMost universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance.
Tourism Marketing
Author: Alastair M. Morrison
Publisher: Routledge
Published: 2022-03-29
Total Pages: 731
ISBN-13: 1317929659
DOWNLOAD EBOOKTourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students.
Marketing in Travel and Tourism
Author: Mike Morgan
Publisher: Routledge
Published: 2010-09-08
Total Pages: 490
ISBN-13: 1136437347
DOWNLOAD EBOOKMarketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Marketing in Travel and Tourism
Author: Victor Middleton
Publisher: Routledge
Published: 2010-09-08
Total Pages: 489
ISBN-13: 1136437355
DOWNLOAD EBOOKFull colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
CIM Coursebook 05/06 Analysis and Evaluation
Author: Wendy Lomax
Publisher: Routledge
Published: 2005
Total Pages: 232
ISBN-13: 075066651X
DOWNLOAD EBOOKCarefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
CIM Coursebook 06/07 Analysis and Evaluation
Author: Wendy Lomax
Publisher: Routledge
Published: 2007-07-11
Total Pages: 261
ISBN-13: 1136421246
DOWNLOAD EBOOKElsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
CIM Coursebook 07/08 Analysis and Evaluation
Author: Wendy Lomax
Publisher: Routledge
Published: 2012-06-25
Total Pages: 282
ISBN-13: 1136420401
DOWNLOAD EBOOKBH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
