European Business

European Business

Author: Debra Johnson

Publisher: Routledge

Published: 2007-01-24

Total Pages: 481

ISBN-13: 1134266049

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Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355


The Multinational Motor Industry (RLE International Business)

The Multinational Motor Industry (RLE International Business)

Author: George Maxcy

Publisher: Routledge

Published: 2013-01-04

Total Pages: 298

ISBN-13: 1135127018

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This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.


Online Business Sourcebook

Online Business Sourcebook

Author: Oksana Newman

Publisher: Walter de Gruyter

Published: 2008-12-19

Total Pages: 426

ISBN-13: 3598440383

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Online Business Sourcebook is the only evaluative guide to electronic business database products and services. The arrangement of products and services within the Sourcebook is by thematic chapter, to make it easy to review all products on a specific topic: Online hosts and aggregators; The Internet; Company directories; Company financials; Investment analysis; Shareholder analysis; Credit; Mergers and acquisitions; Business and financial news; Business opportunities; Grants, advice and source of finance; Legislation and regulations; Prices; Market data; Industries; Economics and finance; International trade; Business management literature; Trademarks, trade names and brands; Recent highlights. Within most chapters, products are arranged by geographic coverage. Incorporated are three indexes: names; country/regions and subjects.


Major Companies of Europe 1991/92

Major Companies of Europe 1991/92

Author: J. Forsyth

Publisher: Springer Science & Business Media

Published: 2013-06-29

Total Pages: 354

ISBN-13: 9401130183

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Volumes 1 & 2 Guide to the MAJOR COMPANIES OF EUROPE 1991192, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the book, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1991/92, Volumes 1 The alphabetical index in Volume 2 lists all the major & 2 contain many of the largest companies in the world. The companies in the UK. In this index companies with names area covered by these volumes, the European Community, such as A B Smith can be found listed as A B Smith and represents a rich consumer market of over 320 million people. Smith, A B.


Industries in Europe

Industries in Europe

Author: P. S. Johnson

Publisher: Edward Elgar Publishing

Published: 2003-01-01

Total Pages: 454

ISBN-13: 9781781956397

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'This book is to be recommended as a valuable reference source; the self-contained chapters provide well-written and informative introductions to the industries covered and the authors also give helpful guidance to further reading.' - Eleanor J. Morgan, The Economic Journal This important book presents an authoritative, up-to-date examination of a number of major industries in Europe. It offers valuable insights into the nature of industrial activity in Europe, as well as providing comprehensive introductions to a series of key industries, such as defence, construction, tourism and biotechnology.


Global Business

Global Business

Author: Yongsun Paik

Publisher: Routledge

Published: 2017-05-08

Total Pages: 486

ISBN-13: 131540432X

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This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts. With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.


Japanese Multinationals in Europe

Japanese Multinationals in Europe

Author: Ken-ichi Ando

Publisher: Edward Elgar Publishing

Published: 2005-01-01

Total Pages: 236

ISBN-13: 9781781958230

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'Ando's well-researched comparison of Japanese automobile and pharmaceutical investment in Europe not only provides a compelling demonstration of the strategic and organizational diversity of contemporary Japanese multinationals, but illustrates the challenges faced by all multinationals by the complex and multi-faceted process of European integration.' - Geoffrey Jones, Harvard Business School, US This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration. The strategy setting and management are influenced by company- and industry-specific factors, and some common features can be found. The locational and entry strategies are based both on the multinationals' own resources and capability, and on the changing locational conditions, while pan-European management is conducted to achieve the benefits of 'multinationality' at the regional level. The mutual relationships between the location of subsidiaries, the entry mode, and the pan-European operation are clearly shown from the detailed analysis at the company level. The impacts and limits of the EU on multinationals are also confirmed in the book, and the importance of national characteristics is suggested. Scholars and graduate students studying international business and economics, as well as European integration will find this book of great interest.