The trouble is as George Norrie points out, that we tell ourselves “I really should look into this. I really should try” but we don’t believe, and so we fail, and the ‘business of cancer” goes on raising funds and buying the search for the cure that is forever just around the corner, and the hospitals are still full. Think of the savings! This book instills the notion that, Yes we can! We can beat cancer, if we change our outlook on life and stop trying to find health, where it is not.
In a book perfect for readers of Charles Duhigg’s The Power of Habit, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who discovered how the brain has aha moments—sudden creative insights—explain how they happen, when we need them, and how we can have more of them to enrich our lives and empower personal and professional success. Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them. In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain’s right hemisphere contributes to creative thought. Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential—at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial. Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us. Praise for The Eureka Factor “Delicious . . . In The Eureka Factor, neuroscientists John Kounios and Mark Beeman give many other examples of [a] kind of lightning bolt of insight, but back this up with the latest brain-imaging research.”—Newsweek “An incredible accomplishment . . . [The Eureka Factor] is not just a chronicle of the journey that numerous scientists (including the authors) have taken to examine insight but is also a fascinating guide to how advances in science are made in general. Messrs. Kounios and Beeman examine how a parade of clever experiments can be designed to answer specific questions and rule out alternative possibilities. . . . Wonderful ideas appear as if out of nowhere—and we are delighted.”—The Wall Street Journal “An excellent title for those interested in neuroscience or creativity . . . The writing is engaging and readable, mixing stories of famous perceptions with explanations of how such revelations happen.”—Library Journal (starred review) “A lively and accessible ‘brain’ book with wide appeal.”—Booklist “[An] ingenious, thoughtful update on how the mind works.”—Kirkus Reviews “The Eureka Factor presents a fascinating and illuminating account of the creative process and how to foster it.”—James J. Heckman, Nobel laureate in economics
"Riveting."—Science A Forbes, Physics Today, Science News, and Science Friday Best Science Book Of 2018 Cosmologist and inventor of the BICEP (Background Imaging of Cosmic Extragalactic Polarization) experiment, Brian Keating tells the inside story of the mesmerizing quest to unlock cosmology’s biggest mysteries and the human drama that ensued. We follow along on a personal journey of revelation and discovery in the publish-or-perish world of modern science, and learn that the Nobel Prize might hamper—rather than advance—scientific progress. Fortunately, Keating offers practical solutions for reform, providing a vision of a scientific future in which cosmologists may finally be able to see all the way back to the very beginning.
In ten years, Jessie will be twenty-seven—but her sister Helen will always be eighteen Jessie’s not ready to move on. Everyone says she’s doing great, but she is drowning in grief and hiding it with her characteristic wisecracks. Why tell anyone? It’s not like it will bring Helen back. Jessie can see that her whole family is barely treading water: Her brother Lucas has completely shut down, and her parents are just going through the motions of life. Then Jessie finds Helen’s diary, the one she was keeping up until her death. Desperate to feel close to her sister again, Jessie reads through the entries, discovering truths about Helen—and herself—that she never expected.
