Ethnography in Social Science Practice takes a unique approach that explores ethnography both theoretically and practically. This accessible text provides excellent guidance on 'how to do ethnography' for both undergraduate and postgraduate students that ground ethnographic research in specific field contexts.
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Focusing on the integral role of the researcher, Qualitative Research for the Social Sciences uses a conversational writing style that draws readers into the excitement of the research process. Lichtman offers a balanced and nuanced approach, covering the full range of qualitative methodologies and viewpoints about the field, including coverage of social media as a tool to facilitate research or as a venue for study. After presenting theoretical concepts and a historical overview, Lichtman guides readers, step by step, through the research process, addressing issues of analyzing data, presenting completed research, and evaluating research. Real-world examples from across the social sciences provide both practical and theoretical information, helping readers understand abstract ideas and apply them to their own research.
Across intellectual disciplines, the ontological turn is restructuring how we think about our relationships with the natural world. Influenced by the seemingly disparate realms of indigenous philosophy and quantum physics, the turn invites us to think about intra-actions and assemblages of human and nonhuman entities. This raises epistemological questions about how we know about the world, and spotlights some of the problems with how we currently do conventional social science research. Diffractive Ethnography invites social scientists to consider alternate methodologies that account for the complexity of human behavior situated in larger environmental contexts. For both novice and experienced researchers, this thought-provoking book opens new ways of thinking about methodology and raises questions about the ethical and justice orientations of our work.
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Challenges and Solutions in Ethnographic Research: Ethnography with a Twist seeks to rethink ethnography ‘outside the box’ of its previous tradition and to develop ethnographic methods by critically discussing the process, ethics, impact and knowledge production in ethnographic research. This interdisciplinary edited volume argues for a ‘twist’ that supports openness, courage, and creativity to develop and test innovative and unconventional ways of thinking and doing ethnography. ‘Ethnography with a twist’ means both an intentional aim to conduct ethnographic research with novel approaches and methods but also sensitivity to recognize and creativity to utilize different kinds of ‘twist moments’ that ethnographic research may create for the researcher. This edited volume critically evaluates new and old methodological tools and their ability to engage with questions of power difference. It proposes new collaborative methods that allow for co-production and co-creation of research material as well as shared conceptual work and wider distribution of knowledge. The book will be of use to ethnographers in humanities and social science disciplines including sociology, anthropology and communication studies.
This book reflects on the contemporary use of ethnography across both social and natural sciences, focusing in particular on organizational ethnography, autoethnography, and the role of storytelling. The chapters interrogate and reframe longstanding ethnographic discussions, including those concerning reflexivity and positionality, while exploring evolving themes such as the experiential use of technologies. The open and honest accounts presented in the volume explore the perennial anxieties, doubts and uncertainties of ethnography. Rather than seek ways to mitigate these ‘inconvenient’ but inevitable aspects of academic research, the book instead finds significant value to these experiences. Taking the position that collections of ethnographic work are better presented as transdisciplinary bricolage rather than as discipline-specific series, each chapter in the collection begins with a reflection on the existing impact and character of ethnographic research within the author’s native discipline. The book will appeal to all academic researchers with an interest in qualitative methods, as well as to advanced undergraduate and postgraduate students.
This book is an essential guide to scientifically conducting contemporary ethnographic research at undergraduate, postgraduate, and doctoral levels in the social sciences, the humanities, and business studies. It addresses the methodological challenges of ethnographic research across the social sciences and highlights present time research areas, including digital ethnography, artificial intelligence, classroom pedagogy, hybrid organization, and many more. This volume is divided into three parts and can be a single source of reference that: Guides students through essential theoretical and conceptual aspects of ethnography Demonstrates the usage of ethnography in allied disciplines—psychology, healthcare, international border studies, linguistic, artificial intelligence, and organizational behaviour Demonstrates the application of ethnographic research in the field Presents valuable lessons from fieldwork experiences by different scholars across a variety of communities Includes dos and don’ts for early career and first-time researchers A step-by-step guide with student-friendly text, this book will be an essential supplementary reading across the social sciences and the humanities, especially for those conducting fieldwork in the Global South.
This best-selling book, designed for researchers embarking on their first ethnographic project, has been substantially revised and updated, with lots of exercises and advice to guide the embodied and creative ‘practice’ of ethnography. New additions include cyber-ethnography, sensual, visual and mobile ethnographies, and ‘field walking’.