Estimation of Willingness-to-Pay
Author: Christoph Breidert
Publisher: Springer Science & Business Media
Published: 2007-11-03
Total Pages: 148
ISBN-13: 3835092448
DOWNLOAD EBOOKWith the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned prices. The customers indicate whether they would actually purchase the presented product profiles.