Essentials of Global Marketing (4a. Ed.).
Author: Svend Hollensen
Publisher:
Published: 2007
Total Pages: 530
ISBN-13: 9781512939644
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EBOOK: Essentials of Investments: Global Edition
Author: Zvi Bodie
Publisher: McGraw Hill
Published: 2013-01-16
Total Pages: 796
ISBN-13: 0077148258
DOWNLOAD EBOOKIntroducing... Essentials of Investments, 9th Global Edition, by Zvi Bodie, Alex Kane and Alan J. Marcus. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international Investment students. A market leader in the field, this text emphasizes asset allocation while presenting the practical applications of investment theory without unnecessary mathematical detail. The ninth edition includes new coverage on the roots and fallout from the recent financial crisis and provides increased content on the changes in market structure and trading technology. Enhancements to this new Global Edition include: - New ‘On the market front’ boxes highlight important investment concepts in real world situations across the globe, to promote student thinking without taking a full case study approach. Topics include short-selling in Europe & Asia, credit default swaps and the debt crisis in Greece and include examples from Commerzbank, JP Morgan, Facebook, Coca-Cola, Santander, The European Energy Exchange, plus many more! - Revised worked examples illustrate problems using both real and fictional scenarios from across the world to help students develop their problem solving skills. Regional examples include Hutchinson Whampoa (Asia), The Emirates Group (The Middle East) and KLM Royal Dutch Airlines (The Netherlands). - Revised end-of chapter material includes brand new global questions and global internet exercises that feature currencies, companies and scenarios from Europe, Middle East, Africa and Asia to increase engagement for international students. - Global Edition of Connect Plus Finance, McGraw-Hill’s web-based assignment and assessment platform with eBook access, helps students learn faster, study more efficiently, and retain more knowledge. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the US edition.
Essentials of Global Marketing
Author: Svend Hollensen
Publisher:
Published: 2012
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKThe 4 A's of Marketing
Author: Jagdish N. Sheth
Publisher:
Published: 2012
Total Pages: 0
ISBN-13: 9780415898348
DOWNLOAD EBOOKThe 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.
Essentials of Marketing
Author: Edmund Jerome McCarthy
Publisher: Irwin Professional Publishing
Published: 1988
Total Pages: 524
ISBN-13:
DOWNLOAD EBOOKEssentials of Business Communication
Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
Published: 2004
Total Pages: 0
ISBN-13: 9780324233643
DOWNLOAD EBOOKThis text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
INTERNATIONAL BUSINESS, Sixth Edition
Author: CHERUNILAM, FRANCIS
Publisher: PHI Learning Pvt. Ltd.
Published: 2020-06-01
Total Pages: 832
ISBN-13: 9389347491
DOWNLOAD EBOOKBusiness has been increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a prerequisite knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and boxes. Another significant feature is the profuse references to Indian contexts and examples. Obsolete materials have been deleted and new ones are added at many places. The sixth edition of the book is characterised by updating of information throughout, besides significant modifications and recasting of most of the chapters. The text is supplemented with five new cases. The book is primarily intended for the undergraduate and postgraduate students of management and commerce. Besides, it will also prove useful for the postgraduate students of economics. Visit https://www.phindia.com/International_Business_Cherunilam for instructor’s resource (PPTs). NEW TO THE SIXTH EDITION • Introduces new chapters on – Global Economic, Political and Technological Environments of Business – Global Socio-Cultural and Demographic Environment – International Investment and Financing – Balance of Payments and Global Trade – Foreign Trade Policy, Regulation and Promotion • Offers significant revision in the chapters on – Introduction to International Business – WTO and Global Liberalisation – International Monetary System and Foreign Exchange Market – Multinational Corporations – Globalisation – International Operations Management – Trade and BOP of India – India in the Global Setting – Globalisation of Indian Business • Presents slight modifications in the chapters on – International Trading Environment – International Organisations • Replaces the old case studies with five new ones to keep students abreast of the latest practice in the field TARGET AUDIENCE • MBA / PGDM / BBA • MCom / BCom
Business
Author: Ricky W. Griffin
Publisher: Pearson Educación
Published: 2004
Total Pages: 722
ISBN-13: 9789702605973
DOWNLOAD EBOOKFor Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Model Rules of Professional Conduct
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
Published: 2007
Total Pages: 216
ISBN-13: 9781590318737
DOWNLOAD EBOOKThe Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
