The latest collection of advertisements from various events and publicity campaigns held in Japan. Packed with eye-catching posters, flyers, direct mail pieces and dozens of other media announcings.
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
By thoroughly examining all of these aspects, Amish Quilts is an essential resource for anyone interested in the history of these beautiful works.--Roderick Kiracofe, author of The American Quilt: A History of Cloth and Comfort, 1750-1950 "Journal of Amish and Plain Anabaptist Studies"
Packaging should truthfully reflect the product it contains, says this excellent guide to good design. If a product doesn't live up to what its package promises, the consumer will feel betrayed. An award-winning graphic designer examines this basic concept and shows how it applies to the creative process and to successful marketing. Included are designs ranging from food and beverage packaging to environmental graphic design for scores of national and international products, corporations, and public events. The impressive portfolio of work by the author-designer is accompanied by insightful text and photographs emphasizing the importance of seeing design through the eyes of the consumer.