Epica Book 24: Europe's Best Advertising
Epica Book 24: Europe's Best Advertising

Author: Epica Awards

Publisher: A&C Black

Published: 2011-08-01

Total Pages: 402

ISBN-13: 2884791094

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Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

Epica Book 23: Europe's Best Advertising
Epica Book 23: Europe's Best Advertising

Author: Epica Awards

Publisher: Bloomsbury Publishing

Published: 2010-08-23

Total Pages: 402

ISBN-13: 2940447098

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This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Epica Book 23: Europe's Best Advertising
Epica Book 23: Europe's Best Advertising

Author: Richard Hogqvist

Publisher: A&C Black

Published: 2010-08-28

Total Pages: 402

ISBN-13: 2884791086

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All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Epica Book 24: Europe's Best Advertising
Epica Book 24: Europe's Best Advertising

Author: Epica Awards

Publisher: Bloomsbury Publishing

Published: 2011-08-30

Total Pages: 402

ISBN-13: 2940447500

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Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

New Serial Titles
New Serial Titles

Author:

Publisher:

Published: 1996

Total Pages: 1480

ISBN-13:

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A union list of serials commencing publication after Dec. 31, 1949.

Adland
Adland

Author: Mark Tungate

Publisher: Kogan Page Publishers

Published: 2007

Total Pages: 316

ISBN-13: 9780749448370

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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.