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Author: Loïc Bodin
Publisher: Pearson Education France
Published: 2014-04-25
Total Pages: 223
ISBN-13: 274406596X
DOWNLOAD EBOOKCet ouvrage expose tous les outils indispensables pour mieux gérer l'e-réputation de son entreprise et appréhender la complexité des mécanismes de communication.
Author: Jacques Digout
Publisher: Vuibert
Published: 2013-08-23
Total Pages: 153
ISBN-13: 231101417X
DOWNLOAD EBOOKConnaître les pratiques de l’e-Réputation, ses outils et ses acteurs, protéger et enrichir l'identité numérique, capital incontournable de l'entreprise, adopter les bonnes stratégies pour gérer les cyber-crises. Internet, au travers des avis qu’y formulent en masse les consommateurs réels ou fictifs, impacte aujourd’hui considérablement les marques et les produits, tant pour la commercialisation des produits que pour la communication de l’entreprise. Bien gérés, l’impact de ces contenus produits par les usagers (Users Generated Contents) peut être très positif et déclencher des phénomènes de sympathie contagieuse ou des achats en masse. Mal gérés ou subis, les risques sont réels au point de conduire au rejet du produit ou de la marque. Face à ces menaces, avérées et grandissantes, encore peu d’entreprises sont organisées. Elles subissent alors de plein fouet l’impact d’actions se développant hors de leur contrôle. Des mois et des années après une cyber-crise, la marque sera toujours confrontée aux traces laissées, qui perdureront dans les résultats remontés par les moteurs de recherche. Pour prévenir ces dangers et gérer – au lieu de la subir – l’identité numérique et la réputation de votre marque, de ses produits et de ses dirigeants, voici : Un panorama exhaustif et actualisé des pratiques en matière d’e-Réputation. Une visibilité complète de la chaîne d’un projet d’e-Réputation et des acteurs impliqués, illustrée d'exemples, d’études de cas et de témoignages de professionnels. Une démarche pour intégrer le projet d’e-Réputation au sein d’une stratégie marketing globale.
Author: Karen Kelton
Publisher:
Published: 2019-08-15
Total Pages:
ISBN-13: 9781937963200
DOWNLOAD EBOOKThis textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.
Author: Weidong Kou
Publisher: Springer Science & Business Media
Published: 2013-03-14
Total Pages: 4
ISBN-13: 3662053225
DOWNLOAD EBOOKElectronic payment is the economic backbone of all e-commerce transactions. This book covers the major subjects related to e-payment such as, for example, public key infrastructure, smart cards, payment agents, digital cash, SET protocols, and micro-payment. Its first part covers the infrastructure for secure e-payment over the Internet, whereas in the second part a variety of e-payment methods and systems are described. This edited volume offers a well-written and sound technical overview of the state of the art in e-payment for e-business developers, graduate students, and consultants. It is also ideally suited for classes and training courses in e-commerce or e-payment.
Author: Dave Ruel
Publisher: Musclemind Media Incorporated
Published: 2022-01-26
Total Pages: 294
ISBN-13: 9780995997783
DOWNLOAD EBOOKYou Wanted More Freedom... As an entrepreneur, being your own boss is probably not what you had in mind when you first started. In a broken business culture that promotes workaholism and non-stop hustle, where productivity and performance are measured by quantity over quality, it's easy to get sucked into the dark side of entrepreneurship and lose sight of the very reasons why you became an entrepreneur in the first place. That translates into a daily life of unmanageable workloads, focus-robbing reactivity, and deep overwhelm. But if your goal is to build a business that works for you instead of enslaving you, then this book is the answer. Here's what you can expect to learn and implement with this book: How to finish what you used to do in 40+ hours per week in 20 hours or less. The 2 types of tasks to focus on daily to double your productivity while delegating, outsourcing and automating most of your draining recurring tasks. 3 simple tweaks to swat away distractions and free you from firefighting, non-stop emergencies, and never-ending to-do lists. An easy to implement system that will allow you to optimally manage your time, energy and attention to ensure you'll perform at work and win at your personal life. Unique strategies to create the space in your schedule for what really matters. And much more! Dave Ruel is a former competitive physique athlete turned serial entrepreneur, author, speaker, and leadership mentor. After founding and growing multi-million dollar online companies in the field of health, fitness and sports nutrition, Dave founded Effic, an innovative leadership development company that helps busy entrepreneurs maximize their impact and freedom. His systems and tools are now used by entrepreneurs all around the world. Dave lives on the East Coast of Canada with his wife Karine and their 2 daughters.
Author: Miles Cameron
Publisher: Gollancz
Published: 2021-06-24
Total Pages: 479
ISBN-13: 1473232627
DOWNLOAD EBOOKOut in the darkness of space, something is targeting the Greatships. With their vast cargo holds and a crew that could fill a city, the Greatships are the lifeblood of human occupied space, transporting an unimaginable volume - and value - of goods from City, the greatest human orbital, all the way to Tradepoint at the other, to trade for xenoglas with an unknowable alien species. It has always been Marca Nbaro's dream to achieve the near-impossible: escape her upbringing and venture into space. All it took, to make her way onto the crew of the Greatship Athens was thousands of hours in simulators, dedication, and pawning or selling every scrap of her old life in order to forge a new one. But though she's made her way onboard with faked papers, leaving her old life - and scandals - behind isn't so easy. She may have just combined all the dangers of her former life, with all the perils of the new . . .
Author: Sebastien de Castell
Publisher: Jo Fletcher Books
Published: 2016-04-07
Total Pages: 576
ISBN-13: 1784299642
DOWNLOAD EBOOK'High energy, highly unique, swashbuckling-cop-epic-noir story. Buy it. BUY IT NOW' Sam Sykes The Greatcoats are back - and this time it's personal. How do you kill a Saint? Falcio, Brasti and Kest are about to find out, as someone is doing just that, and they've started with a friend. The Dukes were already looking for ways to weasel out of their promise to put Aline on her father's throne - but with Saints turning up dead, and Church Inquistitors pushing for control - rumours are spreading that the Gods themselves oppose her ascension. The only way Falcio can stop the country turning into a vicious theocracy is to find and stop the Saint-killer - but his only clue is the iron mask encasing the head of the Saint of Mercy, which prevents her from speaking. And even if he can find the murderer, he will still have to face them in battle - and this may be a duel that no swordsman, no matter how skilled, can win.
Author: Benoit B. Mandelbrot
Publisher: Profile Books
Published: 2010-10-01
Total Pages: 352
ISBN-13: 1847651550
DOWNLOAD EBOOKThis international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Published: 2012-01-03
Total Pages: 512
ISBN-13: 0749465166
DOWNLOAD EBOOKAdopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
