A holistic view of technology and business comments on the concepts, jargon, strategies, scalability, interoperability, adapability, and integration of applications, markets, and customer service.
Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.
This work addresses eCommerce issues in small to medium-sized enterprises (SMEs) in a global setting. It covers issues that are of importance to researchers, students, and professionals interested in the eCommerce field in SMEs.
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
E-commerce is still a new and volatile industry, but each day a new enterprise pops up promising to be the next big thing. The real challenge is to understand what is involved in using the Internet as a means to building a successful business. Rather than coming up with marketing hooks and product innovations, e-Enterprise: Architecting Enterprises with E-Business Models and Components demystifies E-Commerce and describes how a business should determine its own future by taking the next step and becoming an agile "e-Enterprise." Faisal Hoque introduces the concept of high-level abstraction of business processes and application functionality that result in reusable business and technology components. He provides a methodology that is critical for all business leaders and technologists trying to build an enterprise on the Internet.
E-commerce provides immense capability for connectivity through buying and selling activities all over the world. During the last two decades new concepts of business have evolved due to popularity of the Internet, providing new business opportunities for commercial organisations and they are being further influenced by user activities of newer applications of the Internet. Business transactions are made possible through a combination of secure data processing, networking technologies and interactivity functions. Business models are also subjected to continuous external forces of technological evolution, innovative solutions derived through competition, creation of legal boundaries through legislation and social change. The main purpose of this book is to provide the reader with a familiarity of the web based e- commerce environment and position them to deal confidently with a competitive global business environment. The book contains a numbers of case studies providing the reader with different perspectives in interface design, technology usage, quality measurement and performance aspects of developing web-based e-commerce.
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.