Engaging Employees through Strategic Communication
Engaging Employees through Strategic Communication

Author: Mark Dollins

Publisher: Routledge

Published: 2021-10-01

Total Pages: 228

ISBN-13: 1000461947

DOWNLOAD EBOOK

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Strategic Internal Communication
Strategic Internal Communication

Author: David Cowan

Publisher: Kogan Page Publishers

Published: 2017-06-03

Total Pages: 233

ISBN-13: 0749478667

DOWNLOAD EBOOK

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

The Handbook of Communication Engagement
The Handbook of Communication Engagement

Author: Kim A. Johnston

Publisher: John Wiley & Sons

Published: 2018-04-27

Total Pages: 603

ISBN-13: 1119167515

DOWNLOAD EBOOK

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Excellence in Internal Communication Management
Excellence in Internal Communication Management

Author: Rita Linjuan Men

Publisher: Business Expert Press

Published: 2017-01-03

Total Pages: 290

ISBN-13: 1631576763

DOWNLOAD EBOOK

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Strategic Sport Communication
Strategic Sport Communication

Author: W. Timothy Coombs

Publisher: Routledge

Published: 2021-09-15

Total Pages: 158

ISBN-13: 100043737X

DOWNLOAD EBOOK

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Strategic Corporate Communication in the Digital Age
Strategic Corporate Communication in the Digital Age

Author: Mark Anthony Camilleri

Publisher: Emerald Group Publishing

Published: 2021-02-19

Total Pages: 206

ISBN-13: 1800712669

DOWNLOAD EBOOK

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

The Six Fundamentals of Success
The Six Fundamentals of Success

Author: Stuart Levine

Publisher: Crown Currency

Published: 2007-12-18

Total Pages: 112

ISBN-13: 030742412X

DOWNLOAD EBOOK

“The business environment is so uncertain that no can afford to miss a step. Some forces are out of out control–recessions, cutbacks, layoffs. But being the best we can be at our job is not. We have total control over that.” --From the Introduction of The Six Fundamentals of Success Everyone has his or her own style at work. But if you look at the people who are successful, you’ll see similarities. They always do the most important things first--they know how to prioritize. They can sum up how their company stands out from the pack in only a few minutes. They work with a sense of urgency, every day. These are the kinds of qualities and habits that never go out of style. Moreover, they are crucial to any successful career and life. By pursuing them regularly, you and your company are more likely to get ahead. In The Six Fundamentals of Success, CEO and business consultant Stuart Levine spells out exactly how to practice the constants of business success--whether it’s satisfying customers, developing strong relationships, or communicating clearly--through six fundamental principles, gained from decades of experience working with top executives. But it’s the way Levine zeroes in on these fundamentals--add value, communicate well, deliver results, act with integrity, invest in relationships, and gain perspective--and brings them to life through dozens of pithy, to-the-point rules that makes the book so practical and useful. With no-nonsense lessons like “Face time counts,” “Do breakfast,” and “Share the good news--and the bad,” Levine offers concrete examples of how to behave, respond, and motivate others. Aimed at business people and entrepreneurs at all levels, whether they work in companies large or small, The Six Fundamentals of Success provides the smart, action-oriented guidance people need in today’s challenging climate.

Managing for Engagement -- Communication, Connection, and Courage
Managing for Engagement -- Communication, Connection, and Courage

Author: Anne Marrelli

Publisher: DIANE Publishing

Published: 2010

Total Pages: 124

ISBN-13: 1437921418

DOWNLOAD EBOOK

Focuses on how leaders can drive employee engagement and increase high performance mgmt.; i.e., the actions leaders from first-line supervisors to exec. can take to facilitate the motivation and commitment of their employees. The effort leaders invest in managing their workforce pays off in substantially higher levels of employee engagement and performance. The recommendations it offers for increasing both engagement and performance can be characterized in three words: communication, connection, and courage. These are the foundation of performance mgmt. -- communicating openly and honestly with employees, connecting with them as people to build good working relationships, and demonstrating the courage to address and resolve problems. Illus.

The IABC Guide for Practical Business Communication
The IABC Guide for Practical Business Communication

Author: Tamara Gillis

Publisher:

Published: 2021-09-24

Total Pages: 292

ISBN-13:

DOWNLOAD EBOOK

The IABC Guide for Practical Business Communication: A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started. While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers. As you consider the competencies addressed in this book, you will find that its audience is threefold - from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider. Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals - from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees this collection will enhance your progress. Please note this book is intended for marketplaces in Australia and Japan. A separate listing is available for all other marketplaces.

Internal Communication Strategy
Internal Communication Strategy

Author: Rachel Miller

Publisher: Kogan Page Publishers

Published: 2024-04-03

Total Pages: 297

ISBN-13: 1398614653

DOWNLOAD EBOOK

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.