Of the Encyclopedia of Physical Science and Technology: Has been completely updated with no less than 90% revised material and 50% new content throughout the volumes Presents eighteen volumes, nearly 800 authoritative articles and 14,500 pages Is lavishly illustrated with over 7,000 photographs, illustrations and tables Presents an increased emphasis on the hottest topics such as information processing, environmental science, biotechnology and biomedicine Includes a final Index Volume containing Thematic, Relational and Subject indexes.
Destined to be a leader in the field, this Encyclopedia is a full-colour, A to Z guide that sets a new standard for science reference. It contains 1000 entries, combining in-depth coverage with a vivid graphic format.
The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.
The Encyclopedia of Color Science and Technology provides an authoritative single source for understanding and applying the concepts of color to all fields of science and technology, including artistic and historical aspects of color. Many topics are discussed in this timely reference, including an introduction to the science of color, and entries on the physics, chemistry and perception of color. Color is described as it relates to optical phenomena of color and continues on through colorants and materials used to modulate color and also to human vision of color. The measurement of color is provided as is colorimetry, color spaces, color difference metrics, color appearance models, color order systems and cognitive color. Other topics discussed include industrial color, color imaging, capturing color, displaying color and printing color. Descriptions of color encodings, color management, processing color and applications relating to color synthesis for computer graphics are included in this work. The Encyclopedia also delves into color as it applies to other domains such as art and design – ie – color design, color harmony, color palettes, color and accessibility, researching color deficiency, and color and data visualization. There is also information on color in art conservation, color and architecture, color and educations, color and culture, and an overview of the history of color and comments on the future of color. This unique work will extend the influence of color to a much wider audience than has been possible to date.
This lavishly illustrated encyclopedia--which Library Journal praised as "wonderfully illustrated" and "a pleasure to browse"--is now available in a revised edition. Here is a wealth of up-to-date information--more than 6,500 alphabetically arranged entries, each written by an expert in the field, covering virtually every aspect of science and technology, from the structure of atoms to the functioning of the cell. Readers will find brief informative entries covering subject areas such as astronomy, chemistry, biology, botany, engineering, physics, and medicine, to name a few. In addition, dozens of major topics--such as the Solar System or the Human Body--receive expanded, one- or two-page spreads. The volume also offers 700 special-feature boxes that explain key topics, inventions, and processes, ranging from air conditioners to binary stars; a 40-page time-line detailing significant moments in the history of science and technology; plus a ten-page ready reference section. And the entire volume boasts marvelous illustrations--over a thousand color diagrams, tables, and photographs. This up-to-date reference is beautifully designed, highly informative, and easy to use--an ideal reference for high school and college students as well as anyone interested in science.
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
