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Author: St. James Press
Publisher: Saint James Press
Published: 2012-06-15
Total Pages: 667
ISBN-13: 9781558622289
DOWNLOAD EBOOKLooks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author: Janice Jorgensen
Publisher: Saint James Press
Published: 1994
Total Pages: 714
ISBN-13:
DOWNLOAD EBOOKVolume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author: Janice Jorgensen
Publisher: Encyclopedia of Consumer Brand
Published: 1994
Total Pages: 658
ISBN-13:
DOWNLOAD EBOOKHighlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen
Publisher: Saint James Press
Published: 1994
Total Pages: 720
ISBN-13: 9781558623354
DOWNLOAD EBOOKHighlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: St. James Press
Publisher: Saint James Press
Published: 2012-06-15
Total Pages: 667
ISBN-13: 9781558622296
DOWNLOAD EBOOKLooks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Author: Andrew F. Smith
Publisher: Oxford University Press
Published: 2007-05
Total Pages: 720
ISBN-13: 0195307968
DOWNLOAD EBOOKOffering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food!Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves up everything you could ever want to know about American consumables and their impact on popular culture and the culinary world. Within its pages for example, we learn that Lifesavers candy owes its success to the canny marketing idea of placing the original flavor, mint, next to cash registers at bars. Patrons who bought them to mask the smell of alcohol on their breath before heading home soon found they were just as tasty sober and the company began producing other flavors.Edited by Andrew Smith, a writer and lecturer on culinary history, the Companion serves up more than just trivia however, including hundreds of entries on fast food, celebrity chefs, fish, sandwiches, regional and ethnic cuisine, food science, and historical food traditions. It also dispels a few commonly held myths. Veganism, isn't simply the practice of a few "hippies," but is in fact wide-spread among elite athletic circles. Many of the top competitors in the Ironman and Ultramarathon events go even further, avoiding all animal products by following a strictly vegan diet. Anyone hungering to know what our nation has been cooking and eating for the last three centuries should own the Oxford Companion to American Food and Drink. DT Nearly 1,000 articles on American food and drink, from the curious to the commonplace DT Beautifully illustrated with hundreds of historical photographs and color images DT Includes informative lists of food websites, museums, organizations, and festivals
Author: Carol Haddix
Publisher: University of Illinois Press
Published: 2017-08-16
Total Pages: 646
ISBN-13: 025209977X
DOWNLOAD EBOOKThe Chicago Food Encyclopedia is a far-ranging portrait of an American culinary paradise. Hundreds of entries deliver all of the visionary restauranteurs, Michelin superstars, beloved haunts, and food companies of today and yesterday. More than 100 sumptuous images include thirty full-color photographs that transport readers to dining rooms and food stands across the city. Throughout, a roster of writers, scholars, and industry experts pays tribute to an expansive--and still expanding--food history that not only helped build Chicago but fed a growing nation. Pizza. Alinea. Wrigley Spearmint. Soul food. Rick Bayless. Hot Dogs. Koreatown. Everest. All served up A-Z, and all part of the ultimate reference on Chicago and its food.
Author: Robert L. Williams, Jr.
Publisher: Springer
Published: 2017-03-23
Total Pages: 270
ISBN-13: 1137387211
DOWNLOAD EBOOKThis book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
Author: Rossi Anastopoulo
Publisher: Abrams
Published: 2022-10-25
Total Pages: 339
ISBN-13: 1647003059
DOWNLOAD EBOOKA delicious and delightful narrative history of pie in America, from the colonial era through the civil rights movement and beyond. With corresponding recipes for each chapter and sidebars of quirky facts throughout, this book—winner of the International Association of Culinary Professionals (IACP) Award for Best Literary or Historical Food Writing—is an entertaining, informative, and utterly charming food history for bakers, dessert lovers, and history aficionados alike. Ultimately, the story of pie is the story of America itself, and it’s time to dig in. From the pumpkin pie gracing the Thanksgiving table to the apple pie at the Fourth of July picnic, nearly every American shares a certain nostalgia for a simple circle of crust and filling. But America’s history with pie has not always been so sweet. After all, it was a slice of cherry pie at the Woolworth’s lunch counter on a cool February afternoon that helped to spark the Greensboro sit-ins and ignited a wave of anti-segregation protests across the South during the civil rights movement. Molasses pie, meanwhile, captures the legacies of racial trauma and oppression passed down from America’s history of slavery, and Jell-O pie exemplifies the pressures and contradictions of gender roles in an evolving modern society. We all know the warm comfort of the so-called “All-American” apple pie . . . but just how did pie become the symbol of a nation? In Sweet Land of Liberty: A History of America in 11 Pies, award-winning food writer Rossi Anastopoulo cracks open our relationship to pie with wit and good humor. For centuries, pie has been a malleable icon, co-opted for new social and political purposes. Anastopoulo traces the pies woven into our history, following the evolution of our country across centuries of innovation and change. Includes Illustrations
Author: Michael R. Oppenheim
Publisher: Routledge
Published: 2013-10-31
Total Pages: 374
ISBN-13: 1135185581
DOWNLOAD EBOOKHelp your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
