Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities

Author: Kaufmann, Hans Ruediger

Publisher: IGI Global

Published: 2017-05-17

Total Pages: 231

ISBN-13: 1683180178

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Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Author: Pedeliento, Giuseppe

Publisher: IGI Global

Published: 2018-02-02

Total Pages: 327

ISBN-13: 1522549854

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In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Author: de Sousa, Joana Coutinho

Publisher: IGI Global

Published: 2017-12-30

Total Pages: 211

ISBN-13: 1522548351

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A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Exploring the Rise of Fandom in Contemporary Consumer Culture
Exploring the Rise of Fandom in Contemporary Consumer Culture

Author: Lu Wang, Cheng

Publisher: IGI Global

Published: 2017-10-31

Total Pages: 321

ISBN-13: 1522532218

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Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks
Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks

Author: Kumar, Sunil

Publisher: IGI Global

Published: 2020-10-23

Total Pages: 235

ISBN-13: 1799846865

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5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivity for IoT devices with faster speed and lower latency. The 5G network is going to be a service-oriented network, connecting billions of IoT devices and mobile phones through the wireless network, and hence, it needs a special emphasis on security. Security is the necessary enabler for the continuity of the wireless network business, and in 5G, network security for IoT devices is the most important aspect. As IoT is gaining momentum, people can remotely operate or instruct their network devices. Therefore, there is a need for robust security mechanisms to prevent unauthorized access to the devices. Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks is a collection of innovative research on the security challenges and prevention mechanisms in high-speed mobile networks. The book explores the threats to 5G and IoT and how to implement effective security architecture for them. While highlighting topics including artificial intelligence, mobile technology, and ubiquitous computing, this book is ideally designed for cybersecurity experts, network providers, computer scientists, communication technologies experts, academicians, students, and researchers.

Multidisciplinary Perspectives on New Media Art
Multidisciplinary Perspectives on New Media Art

Author: Soares, Celia

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 279

ISBN-13: 1799836711

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New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Author: Ekhlassi, Amir

Publisher: IGI Global

Published: 2018-01-12

Total Pages: 198

ISBN-13: 1522551441

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Popular Representations of America in Non-American Media
Popular Representations of America in Non-American Media

Author: Endong, Floribert Patrick C.

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 383

ISBN-13: 1522593144

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Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events involving the U.S.A. do not attract media attention, controversy, or at least invoke some level of critical thought. Popular Representations of America in Non-American Media provides emerging research exploring how non-American media covers and represents the U.S.A. through a critical review that demonstrates how foreign media representations of the country have varied according to periods in history, political leadership, and current ideological and socio-cultural affinities. The publication also conversely examines Americans’ perceptions of foreign media representations of their country. Featuring coverage on a broad range of topics such as neocolonialism, political science, and popular culture, this book is ideally designed for students, scholars, media specialists, policymakers, international relation experts, politicians, and other professionals seeking current research on different perspectives on non-American media’s representation of the U.S.A. and Americans.

Utilizing Virtual Communities in Professional Practice
Utilizing Virtual Communities in Professional Practice

Author: Smerda-Mason, Dana L.

Publisher: IGI Global

Published: 2024-07-23

Total Pages: 306

ISBN-13:

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In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging from team building to promoting inclusivity in the context of diversity, equity, and inclusion (DEI), and addressing collaborative operational needs. A deep dive into the creation and utilization of virtual communities, illuminating their effectiveness in various professional settings across industries is necessary to empower leaders to connect with their teams. From informal social learning environments to formal organizational structures, more knowledge is needed to showcase how professionals can leverage authentic connections to inform and support modern professional practice. Utilizing Virtual Communities in Professional Practice serves this purpose and stands as a comprehensive guide that seeks to support professionals in exploring the latest theoretical frameworks underpinning successful virtual communities. Each chapter of the book combines theoretical insights with practical applications, rooted in research and supported by relevant literature. By providing examples from diverse industries, the book empowers individuals to consider new virtual community approaches for their unique professional settings. The objective is to equip readers with new ideas and considerations, enabling them to customize and implement virtual communities effectively in realms such as education, business, and community engagement.