European Business

European Business

Author: Debra Johnson

Publisher: Routledge

Published: 2007-01-24

Total Pages: 657

ISBN-13: 1134266030

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Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355


Selected Rand Abstracts

Selected Rand Abstracts

Author: Rand Corporation

Publisher:

Published: 2003

Total Pages: 270

ISBN-13:

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Includes publications previously listed in the supplements to the Index of selected publications of the Rand Corporation (Oct. 1962-Feb. 1963).


Net Neutrality

Net Neutrality

Author: Christopher T. Marsden

Publisher: A&C Black

Published: 2010-01-18

Total Pages: 320

ISBN-13: 1849660379

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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Chris Marsden maneuvers through the hype articulated by Netwrok Neutrality advocates and opponents. He offers a clear-headed analysis of the high stakes in this debate about the Internet's future, and fearlessly refutes the misinformation and misconceptions that about' Professor Rob Freiden, Penn State University Net Neutrality is a very heated and contested policy principle regarding access for content providers to the Internet end-user, and potential discrimination in that access where the end-user's ISP (or another ISP) blocks that access in part or whole. The suggestion has been that the problem can be resolved by either introducing greater competition, or closely policing conditions for vertically integrated service, such as VOIP. However, that is not the whole story, and ISPs as a whole have incentives to discriminate between content for matters such as network management of spam, to secure and maintain customer experience at current levels, and for economic benefit from new Quality of Service standards. This includes offering a 'priority lane' on the network for premium content types such as video and voice service. The author considers market developments and policy responses in Europe and the United States, draws conclusions and proposes regulatory recommendations.


Enabling the Information Society by Stimulating the Creation of a Broadband Environment in Europe. Analyses of Evolution Scenarios for Future Networking Technologies and Networks in Europe

Enabling the Information Society by Stimulating the Creation of a Broadband Environment in Europe. Analyses of Evolution Scenarios for Future Networking Technologies and Networks in Europe

Author:

Publisher:

Published: 2003

Total Pages: 0

ISBN-13:

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How can Europe become, the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion"? Central to this goal are networks and networking: not only telecommunications but also information technology writ large. Their capability and performance are crucial for creating a globally competitive environment. Accordingly, the European Commission's eEurope Action Plan focuses on investing in a cheaper, faster, and more secure Internet. Increased competition is seen as a crucial step in the way forward to achieve cheaper Internet access and higher bandwidth capacity. This report is the result of a study commissioned by the Directorate General Information Society of the European Commission to create a better understanding of the pace and direction of developments in this area, mapped against an uncertain future, and to recommend policy options for government intervention as a background against which political decision making can take place. The study provides an analysis of the development of electronic networks in Europe and North America and its technical, economic and political drivers. It includes four scenarios depicting possible futures of electronic networks in Europe, a framework for policy formulation, analyses of selected current policies and observations regarding possible policy measures and the input of experts and stakeholders in the field during a workshop in Brussels, and concludes with a series of observations and recommendations for policy action and further research.


Global Trends 2040

Global Trends 2040

Author: National Intelligence Council

Publisher: Cosimo Reports

Published: 2021-03

Total Pages: 158

ISBN-13: 9781646794973

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"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.


Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


The Future of Migration to Europe

The Future of Migration to Europe

Author: matteo villa

Publisher: Ledizioni

Published: 2020-05-14

Total Pages: 112

ISBN-13: 8855262025

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Even as the 2013-2017 "migration crisis" is increasingly in the past, EU countries still struggle to come up with alternative solutions to foster safe, orderly, and regular migration pathways, Europeans continue to look in the rear-view mirror. This Report is an attempt to reverse the perspective, by taking a glimpse into the future of migration to Europe. What are the structural trends underlying migration flows to Europe, and how are they going to change over the next two decades? How does migration interact with specific policy fields, such as development, border management, and integration? And what are the policies and best practicies to manage migration in a more coherent and evidence-based way?