As a result of his visits to classrooms across the nation, Brown has compiled an engaging, thought-provoking collection of classroom vignettes which show the ways in which national, state, and local school politics translate into changed classroom practices. "Captures the breadth, depth, and urgency of education reform".--Bill Clinton.
Humans love making predictions: We bet on the outcomes of sporting events; we try to pick optimal career paths; we forecast stock prices; we do it all the time! Why are we so fascinated by the future? Why have we created for ourselves a society where predictive abilities are needed for everyday functioning? More importantly, if we must be prophets, how do we at least become better ones, devoid of biases and fatal cognitive flaws that hold us back from clearly seeing ahead? To see our future, we must first take a look at our past.
In the southern summer of 1972/73, the Glomar Challenger was the first vessel of the international Deep Sea Drilling Project to venture into the seas surrounding Antarctica, confronting severe weather and ever-present icebergs. A Memory of Ice presents the science and the excitement of that voyage in a manner readable for non-scientists. Woven into the modern story is the history of early explorers, scientists and navigators who had gone before into the Southern Ocean. The departure of the Glomar Challenger from Fremantle took place 100 years after the HMS Challenger weighed anchor from Portsmouth, England, at the start of its four-year voyage, sampling and dredging the world’s oceans. Sailing south, the Glomar Challenger crossed the path of James Cook’s HMS Resolution, then on its circumnavigation of Antarctica in search of the Great South Land. Encounters with Lieutenant Charles Wilkes of the US Exploring Expedition and Douglas Mawson of the Australasian Antarctic Expedition followed. In the Ross Sea, the voyages of the HMS Erebus and HMS Terror under James Clark Ross, with the young Joseph Hooker as botanist, were ever present. The story of the Glomar Challenger’s iconic voyage is largely told through the diaries of the author, then a young scientist experiencing science at sea for the first time. It weaves together the physical history of Antarctica with how we have come to our current knowledge of the polar continent. This is an attractive, lavishly illustrated and curiosity-satisfying read for the general public as well as for scholars of science.
Twenty-five years ago, a young Australian museum curator named Tim Flannery set out to research the fauna of the Pacific Islands. Starting with a survey of one of the most inaccessible islands in Melanesia, the young scientist found himself ghost whispering, snake wrestling and Quadoi hunting in search of a small bat that turned out not to be earthshatteringly interesting. With accounts of discovering, naming and sometimes eating new mammal species; being thwarted or aided by local customs; and historic scientific expeditions, Flannery, now one of the world’s top environmentalists, takes us on an enthralling journey through some of the most diverse and spectacular places on earth.
This isn't a how-to book, or a step-by-step gimmick. Instead, through Naval's own words, you will learn how to walk your own unique path toward a happier, wealthier life.
This riveting work of investigative reporting and history exposes classified government projects to build gravity-defying aircraft--which have an uncanny resemblance to flying saucers. The atomic bomb was not the only project to occupy government scientists in the 1940s. Antigravity technology, originally spearheaded by scientists in Nazi Germany, was another high priority, one that still may be in effect today. Now for the first time, a reporter with an unprecedented access to key sources in the intelligence and military communities reveals suppressed evidence that tells the story of a quest for a discovery that could prove as powerful as the A-bomb. The Hunt for Zero Point explores the scientific speculation that a "zero point" of gravity exists in the universe and can be replicated here on Earth. The pressure to be the first nation to harness gravity is immense, as it means having the ability to build military planes of unlimited speed and range, along with the most deadly weaponry the world has ever seen. The ideal shape for a gravity-defying vehicle happens to be a perfect disk, making antigravity tests a possible explanation for the numerous UFO sightings of the past 50 years. Chronicling the origins of antigravity research in the world's most advanced research facility, which was operated by the Third Reich during World War II, The Hunt for Zero Point traces U.S. involvement in the project, beginning with the recruitment of former Nazi scientists after the war. Drawn from interviews with those involved with the research and who visited labs in Europe and the United States, The Hunt for Zero Point journeys to the heart of the twentieth century's most puzzling unexplained phenomena.
Distinguished educators Arthur L. Costa and Bena Kallick present this collection of stories by educators around the world who have successfully implemented the habits in their day-to-day teaching in K-12 classrooms. The collective wisdom and experience of these thoughtful practitioners provide readers with insight into the transdisciplinary nature of the 16 Habits of Mind—intelligent behaviors that lead to success in school and the larger world—as well as model lessons and suggestions for weaving the habits into daily instruction in language arts, music, physical education, social studies, math, foreign language, and other content areas. Readers will come to understand that, far from an "add-on" to the curriculum, the habits are an essential element for helping students at all grade levels successfully deal with the challenges they face in school and beyond. As in all their books on the Habits of Mind, Costa and Kallick have a broad and worthwhile goal in mind. As they say in the concluding chapter of this volume, "If we want a future that is much more thoughtful, vastly more cooperative, greatly more compassionate, and a whole lot more loving, then we have to invent it. That future is in our homes, schools, and classrooms today. The Habits of Mind are the tools we all can use to invent our desired vision of the future."
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.