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Author: Sandy Carter
Publisher: IBM Press
Published: 2012
Total Pages: 288
ISBN-13: 0132618311
DOWNLOAD EBOOK'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Author: Management Association, Information Resources
Publisher: IGI Global
Published: 2021-05-28
Total Pages: 1865
ISBN-13: 179989021X
DOWNLOAD EBOOKSocial media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Kristin Magette
Publisher: Rowman & Littlefield
Published: 2014-12-08
Total Pages: 117
ISBN-13: 1475813309
DOWNLOAD EBOOKThe suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media
Author: Gary Ennis
Publisher: NSDesign Ltd
Published: 2020-08-17
Total Pages: 287
ISBN-13: 1838135006
DOWNLOAD EBOOKIf you’re a business owner that gives a damn, this book is for you. Inside you’ll find a wealth of experience and knowledge which we’ve gathered from more than ten years delivering social media training workshops to more than 10,000 businesses across the UK. Packed with advice, tips, best practice, business case studies, strategic insights and lots more, this book will help you and your organisation get real results from Facebook, Instagram, LinkedIn and many other platforms. We even included a few behind the scenes stories from over the years (some of which we promised never to tell!). Reviews for 'Embrace the Space' "A cracking read! Perfectly pitched for the small business with lots of useful tips and tricks – and real life examples of how to improve social media presence." Stuart McKenna, CEO at Scottish Training Federation Limited "Finally, a book about business that I actually want to read. Packed full of useful stuff, and entertaining too" Helena Langdon, Former Head of Digital at Innocent "One of the most clear and compelling guides ever published for what works in social media, and why. Highly recommended!" Jay Baer, author of Hug Your Haters "This is a gem of a book! As someone who uses social media both socially and for my work, this book has shown me there’s so much more to learn." Grant Stott, TV and Radio Presenter “Engaging and informative and so important now as many businesses have been forced to move online to promote their services." Laura Irvine, Specialist in Data Protection Law "This book is a winner" Kieron Achara, GB Olympian “Fun, engaging and thought-provoking content to help your business. We have witnessed our members grow their customer base applying Gary and Colin’s digital teachings over the last decade – now you can too. A must read." Bob Grant, Chief Executive, Renfrewshire Chamber of Commerce “I hate social media and spend way too much time on it. This book makes me want to spend even more time on it. But get better at it. I don’t know what to feel about this!" Gavin Oattes, Author and Inspirational Speaker About the Authors: 'The best day’s training I’ve ever had' 'Inspirational' 'The kick up the backside my business needed' 'Hire these guys for your social media training. You’ll be glad you did' For the last 10 years, businesses all over the UK have been enjoying transformative results after attending the 'Embrace The Space' social media masterclass delivered by Gary Ennis and Colin Kelly. Now, for the first time, all the learning and entertainment that makes the day so popular is available in this book. Gary is a qualified trainer, with over 25 years experience in digital marketing. He is the founder of NSDesign Ltd - an award winning digital consultancy, working with organisations to improve their digital skills and capabilities. He regularly makes television and radio appearances as a digital media expert, and speaks at conferences across the UK on related topics. Colin is a former journalist and broadcaster who now runs the communications training company Comsteria Limited which provides smartphone video and podcast production training, media relations training and crisis PR advice. Gary and Colin have a natural rapport and an extensive knowledge of social media as it applies to small and medium business use. ‘Embrace The Space’ isn’t just about understanding Facebook or Twitter, it’s about an attitude; understanding what makes you special, understanding your customers and having fun. Written during summer 2020 this is a fresh, inspirational look at what it takes to succeed with social media in a post lockdown world.
Author: Megan Poore
Publisher: SAGE
Published: 2015-11-09
Total Pages: 313
ISBN-13: 1473952573
DOWNLOAD EBOOK‘A book for every teacher’s bookshelf. This book gives a comprehensive overview of the tools and apps that can be used to help turn a mediocre teaching session into an outstanding one.’ - Cheryl Hine, Leeds City College ‘Megan Poore’s updated text is needed more than ever, as social media becomes increasingly integrated in many aspects of education. I would recommend it to all practising teachers and trainee teachers, whatever their subject.’ - Sue Howarth, University of Worcester This is an essential guide to using social media to enhance teaching and learning in schools. It combines practical information on using all forms of social media for educational purposes and provides indispensable advice on how to tackle issues arising from social media use in the classroom. Key topics include: using blogs, wikis, social media networks and podcasting, digital literacy and new modes of learning, digital participation, cyberbullying and understanding risk online. This second edition includes: · Reflective tasks in each chapter inviting you to critically consider important aspects of using social media in education. · Expanded coverage of game-based learning and mobile learning. · New examples tailored for use in primary and secondary schools. · A website including additional resources and handouts c. This is essential reading for anyone training to teach in schools, and experienced teachers seeking to improve their understanding of using social media for teaching in informed and appropriate ways.
Author: Ravi Gupta
Publisher: John Wiley & Sons
Published: 2013-01-16
Total Pages: 458
ISBN-13: 1118631854
DOWNLOAD EBOOKEssential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.
Author: Amy Van Looy
Publisher: Springer
Published: 2015-09-14
Total Pages: 262
ISBN-13: 3319219901
DOWNLOAD EBOOKThis undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Author: Amy Mollett
Publisher: SAGE
Published: 2017-04-17
Total Pages: 388
ISBN-13: 1526414236
DOWNLOAD EBOOKThis dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Author: Dave Peck
Publisher: John Wiley & Sons
Published: 2011-08-31
Total Pages: 233
ISBN-13: 1118147359
DOWNLOAD EBOOKBe sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more.
Author: Tanya Joosten
Publisher: John Wiley & Sons
Published: 2012-04-24
Total Pages: 144
ISBN-13: 1118118286
DOWNLOAD EBOOKPraise for Social Media for Educators "At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!" Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide "This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators." Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University "Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes." Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload "Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits and considerations of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take." John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University Social Media for Educators This is a down-to-earth resource filled with strategies for designing learning activities that work toward specific outcomes. It illustrates the ways in which social media will improve learning and contains case studies that clearly demonstrate social media's ability to: Increase communication and interactivity in a course Facilitate engaging learning activities Enhance students' satisfaction, learning, and performance
