Email Marketing Rules
Email Marketing Rules

Author: Chad S. White

Publisher: Createspace Independent Publishing Platform

Published: 2017-05-29

Total Pages: 488

ISBN-13: 9781546910633

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Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Email Marketing Rules
Email Marketing Rules

Author: Chad White

Publisher: Createspace Independent Pub

Published: 2013-03-04

Total Pages: 224

ISBN-13: 9781484183304

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"Email marketing's 'Wild West' days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal 'report spam' button. If you want to succeed in this town--or even just stay welcome--you need to follow the rules"--Back cover.

Email Marketing Rules
Email Marketing Rules

Author: Chad White

Publisher: Createspace Independent Publishing Platform

Published: 2014

Total Pages: 0

ISBN-13: 9781500981976

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"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover

Model Rules of Professional Conduct
Model Rules of Professional Conduct

Author: American Bar Association. House of Delegates

Publisher: American Bar Association

Published: 2007

Total Pages: 216

ISBN-13: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Email Marketing
Email Marketing

Author: Jeanniey Mullen

Publisher: John Wiley & Sons

Published: 2011-03-10

Total Pages: 312

ISBN-13: 1118059352

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If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

The New Rules of Marketing and PR
The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2009

Total Pages: 290

ISBN-13: 0470379286

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

E-Mail Marketing For Dummies®
E-Mail Marketing For Dummies®

Author: John Arnold

Publisher: John Wiley & Sons

Published: 2007-12-11

Total Pages: 361

ISBN-13: 0470251786

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E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Email Marketing
Email Marketing

Author: Jim Sterne

Publisher: Wiley

Published: 2000-03-07

Total Pages: 320

ISBN-13: 9780471383093

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The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group

The New Rules of Marketing and PR
The New Rules of Marketing and PR

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-01-15

Total Pages: 324

ISBN-13: 0470606630

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

The New Rules of Lead Generation
The New Rules of Lead Generation

Author: David T. Scott

Publisher: AMACOM Div American Mgmt Assn

Published: 2013

Total Pages: 292

ISBN-13: 0814432611

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In the rapidly evolving field of lead-generation marketing, how can you ever get ahead of the crowd to produce maximum results? Learn the key tactics that should be at the top of any marketer's rule book.