In an era defined by ceaseless change, adaptability is the currency of success. "Navigating the Business Horizon" is your compass for thriving in the ever-evolving landscape of modern business. Explore the transformative power of customer-centricity, innovation, and ethical leadership as you journey through the chapters of this comprehensive guide. Uncover the strategies and insights that visionary organizations and leaders have used to not only survive but flourish in a world where change is the only constant. Discover how giants like Amazon, Tesla, and Airbnb have harnessed innovation to reshape entire industries. Learn the art of cultivating a human-centric culture that values employees and customers alike, fostering a sense of purpose and well-being. From redefining marketing in the digital age to reimagining finance for a sustainable future, this book offers a 360-degree view of the business landscape. Delve into the intricacies of sustainable success, global business dynamics, and the qualities that make an ethical leader. Embark on a transformative journey towards sustainable success, armed with the innovative strategies and insights that will equip you to navigate the ever-changing business horizon. Your path to prosperity in this dynamic world of business begins here.
In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.
Whether you’re looking for personal, financial, or career support, this carefully curated guidebook will help you get your life on track and prepared to reach all your goals. The premise is simple: A person's ideal life, especially their career, can be carefully conceived and crafted. Based on Dr. Rao's popular course "Creativity and Personal Mastery" at Columbia University's Graduate School of Business, this book offers a series of readings, exercises, and lessons drawn from both spiritual and commercial situations that enable you to reconstruct and improve your professional world. This transformation will turn your life around and help you become exponentially more effective in your chosen career, and thereby flourish in all aspects of your life. Whether you are questioning the value of money or the core values of your life, this book is a powerful tool that will help you to "discover the purpose that can suffuse your life and bring stars to your eyes."
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Wall Street Journal, USA Today, and Publishers Weekly Bestseller The secret to leading growth is your mindset Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time. Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model—and they don’t need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day. Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them. Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible.
Uncover the success secrets of the tech world's greatest minds with "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX". This book dives deep into the cultures of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX to reveal the habits and strategies that helped their legendary founders build some of the most successful companies in history. If you’ve ever wondered what sets visionary leaders like Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk apart, "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX" offers unprecedented insights. From the empowering culture of Microsoft to the innovative spirit of Apple; from Amazon's customer-centric approach to Google's boundary-pushing ethos; from Facebook's connectivity vision to Tesla's and SpaceX's trailblazing pursuits — this book captures the essence of what it means to lead and succeed in the rapidly changing tech landscape. "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX" is more than a collection of success stories. It is a meticulous analysis of the corporate culture at Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX, and how the unique leadership styles of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk have defined the ethos and success of these giants. Are you an aspiring entrepreneur or a seasoned executive? "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX" will guide you through the powerful habits and philosophies of the men behind Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX. Learn how the disciplined routine of Bill Gates, the creative genius of Steve Jobs, the forward-thinking of Jeff Bezos, the problem-solving approach of Larry Page and Sergey Brin, the adaptability of Mark Zuckerberg, and the bold visions of Elon Musk have shaped the future. Through "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX", you'll gain the motivation and insight to foster a culture of innovation akin to Microsoft, design products with the finesse of Apple, strategize with the foresight of Amazon, ideate with the ingenuity of Google, connect like Facebook, and innovate with the audacity of Tesla and SpaceX. In "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, SpaceX", every anecdote, every narrative, every strategy is a lesson from the cultures of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX that could be the catalyst you need for your personal and professional breakthrough. Become part of the "Inventive Mindset: The Success Habits of Bill Gates, Steve Jobs, Jeff Bezos, Larry Page, Sergey Brin, Mark Zuckerberg, and Elon Musk; Culture of Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX" movement. Embrace the culture, adopt the habits, and apply the lessons from Microsoft, Apple, Amazon, Google, Facebook, Tesla, and SpaceX. This isn’t just a book — it’s your blueprint for success. Grab your copy now and begin the journey to the inventiveness and resilience of the greatest minds in tech!
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business. The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.
