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Author: Becker, Annie
Publisher: IGI Global
Published: 2007-12-31
Total Pages: 2522
ISBN-13: 1599049449
DOWNLOAD EBOOKCompiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.
Author:
Publisher:
Published: 2008
Total Pages: 640
ISBN-13:
DOWNLOAD EBOOK"This collection compiles a critical mass of top research--nearly 300 chapters from upwards of 400 of the world's leading experts--to provide libraries with a landmark, four-volume reference to meet research needs in the many disciplines impacted by these far-reaching topics. This collection covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies"--Provided by publisher.
Author: S. Ann Becker
Publisher:
Published: 2008
Total Pages: 594
ISBN-13:
DOWNLOAD EBOOKAuthor: Management Association, Information Resources
Publisher: IGI Global
Published: 2017-06-19
Total Pages: 1584
ISBN-13: 1522526005
DOWNLOAD EBOOKIn the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Information Reso Management Association
Publisher:
Published: 2017-05-22
Total Pages: 552
ISBN-13: 9781668429167
DOWNLOAD EBOOKAuthor: Lee, In
Publisher: IGI Global
Published: 2008-12-31
Total Pages: 2838
ISBN-13: 1605660574
DOWNLOAD EBOOKEnhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
Author: Information Resources Management Association
Publisher:
Published: 2007
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKIn the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices.
Author: Information Reso Management Association
Publisher:
Published: 2017-05-22
Total Pages: 532
ISBN-13: 9781668429174
DOWNLOAD EBOOKAuthor: Management Association, Information Resources
Publisher: IGI Global
Published: 2018-01-05
Total Pages: 1755
ISBN-13: 1522551883
DOWNLOAD EBOOKConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
