The Complete E-Commerce Book
The Complete E-Commerce Book

Author: Janice Reynolds

Publisher: CRC Press

Published: 2004-03-30

Total Pages: 381

ISBN-13: 1482295660

DOWNLOAD EBOOK

The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Electronic Commerce
Electronic Commerce

Author: Richard T. Watson

Publisher: Orange Grove Texts Plus

Published: 2009

Total Pages: 0

ISBN-13: 9781616100292

DOWNLOAD EBOOK

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Global Electronic Commerce
Global Electronic Commerce

Author: J. Christopher Westland

Publisher: MIT Press

Published: 1999

Total Pages: 618

ISBN-13: 9780262232050

DOWNLOAD EBOOK

Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.

Research Handbook on Electronic Commerce Law
Research Handbook on Electronic Commerce Law

Author: John A. Rothchild

Publisher: Edward Elgar Publishing

Published: 2016-09-30

Total Pages: 637

ISBN-13: 1783479922

DOWNLOAD EBOOK

The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

E-commerce
E-commerce

Author: Amir Manzoor

Publisher: Amir Manzoor

Published: 2010

Total Pages: 434

ISBN-13: 3843370303

DOWNLOAD EBOOK

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Electronic Commerce
Electronic Commerce

Author: Paul Timmers

Publisher: Wiley

Published: 2001-05-08

Total Pages: 288

ISBN-13: 9780471498407

DOWNLOAD EBOOK

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Understanding Electronic Commerce
Understanding Electronic Commerce

Author: David R. Kosiur

Publisher:

Published: 1997

Total Pages: 308

ISBN-13:

DOWNLOAD EBOOK

In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.

The E-Commerce Book
The E-Commerce Book

Author: Steffano Korper

Publisher: Elsevier

Published: 2000-10-24

Total Pages: 263

ISBN-13: 008051880X

DOWNLOAD EBOOK

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover