Le Marketing, Facteur D'evolution Du Tourisme
Author:
Publisher:
Published: 1972
Total Pages: 200
ISBN-13:
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HABITAR CONVIVIR Y VIVIR - ARMONIZANDO LA GOVERNANCE DEL TERRITORIO. Análisis de las dinámicas territoriales y elaboración de propuestas integradas para la Auracania Lacustre
Author: Sara Blandolino
Publisher: Lulu.com
Published: 2012-07-05
Total Pages: 228
ISBN-13: 1471762874
DOWNLOAD EBOOKDurante tales workshop, con una duración de cuatro semanas, los alumnos y docentes del Master afrontan, en terreno, en colaboración con el Centro de Desarrollo Local e Interculturalidad (CEDEL) de la Pontificia Universidad Católica de Chile (socio propuslor de la experiencia), las administraciones locales, las instituciones y las comunidades locales, prácticas sobre problemáticas concretas.El presente libro ilustra la 3ra experiencia aplicada de la 4ta edición del curso (a.a. 2011-2012) centrada en la creación de redes de tres Comunas (Villarrica, Pucón y Curarrehue) situadas en la Cuenca del Lago Villarrica en la Región de la Araucanía, Chile, donde se encuentran fuertes elementos sociales, económicos y ambientales, pero que carece de políticas integradas de desarrollo capaces de incluir activamente a las comunidades locales y direccionar al territorio hacia un modelo de desarrollo sostenible. El trabajo desarrollado representa la primera etapa de un proyecto estimulación territorial de tres años.
Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences
Author: Maria João Carneiro
Publisher: Cambridge Scholars Publishing
Published: 2016-08-17
Total Pages: 485
ISBN-13: 1443898317
DOWNLOAD EBOOKRural tourism is not a new phenomenon in many parts of the world, but it has only recently received increased attention from researchers, politicians and managers as a result of new market trends, the recognition of the “rural crisis” and the urge to solve it. However, there is also evidence that rural tourism is not a miraculous antidote for this crisis, certainly not in all places and under all conditions. Despite some recent studies examining the critical factors of success for rural tourism, there is still a need for a deeper understanding of the rural tourism phenomenon, the nature of the tourism experience and how it could be optimized to the benefit of all, while making the best use of endogenous resources and competences, yielding sustainable destination development. This book contributes to the debate, focusing on the tourist experience, here conceptualized as “co-created” between hosts and guests, based on destination-specific elements of “countryside capital” and aiming at sustainability. It contains both conceptual and empirical chapters, with diverse and new perspectives, methodological approaches and cases from several countries.
Tourism 2020 Vision
Author: World Tourism Organization
Publisher:
Published: 2000
Total Pages: 148
ISBN-13:
DOWNLOAD EBOOKHandbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author: Gómez-Suárez, Mónica
Publisher: IGI Global
Published: 2016-06-20
Total Pages: 656
ISBN-13: 1522502211
DOWNLOAD EBOOKAs the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy
Author: Jaime Gil-Lafuente
Publisher: Springer
Published: 2018-10-13
Total Pages: 376
ISBN-13: 3030006778
DOWNLOAD EBOOKThis book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Handbook of Research on Sustainability Challenges in the Wine Industry
Author: Marco-Lajara, Bartolomé
Publisher: IGI Global
Published: 2023-04-18
Total Pages: 453
ISBN-13: 1668469448
DOWNLOAD EBOOKIn the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Marketing Theory
Author: Michael J Baker
Publisher: SAGE
Published: 2010-03-18
Total Pages: 449
ISBN-13: 1446211045
DOWNLOAD EBOOKElectronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
