El concepto de la estrategia del océano azul
El concepto de la estrategia del océano azul

Author: 50Minutos,

Publisher: 50Minutos.es

Published: 2016-04-11

Total Pages: 30

ISBN-13: 2806274494

DOWNLOAD EBOOK

Las claves de la estrategia de éxito empresarial para innovar y superar a la competencia Este libro es una guía práctica y accesible para entender y aplicar el concepto de la estrategia del océano azul, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos, este libro le permitirá: Mejorar el éxito de su empresaAumentar su rendimiento con la distinción de los dos tipos de mercado: océanos azules y océanos rojosDescubrir cómo poner en práctica la innovación y la creación de mercado Este libro ofrece un resumen y un análisis del concepto de la estrategia del océano azul, desarrollada originalmente por Renée Mauborgne y W. Chan Kim. SOBRE 50MINUTOS.ES | Economía y empresa 50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual. Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo. ¡Descubra en un tiempo récord las claves para el éxito de su negocio!

MANUAL CEN
MANUAL CEN

Author: José Carlos Ramos Carrasco

Publisher: Lulu.com

Published: 2012-05

Total Pages: 262

ISBN-13: 846157625X

DOWNLOAD EBOOK

La practica de la consultoria estrategica de negocio. La crisis demanda profesionales excepcionales que ayuden a las organizaciones a adaptarse a una nueva realidad que poco tiene que ver con la forma de concebir la estrategia y la direccion en empresas tradicionales. Cada vez mas emprendedores, directivos y profesionales deciden orientar su carrera a la Consultor a Estrat gica de Negocio (CEN). MANUAL CEN est dise ado de manera modular para comenzar a trabajar en cualquiera de las necesidades de la empresa. Su enfoque es eminentemente pr ctico lo que facilita la aplicaci n de las ideas presentadas al tiempo que cuenta con un fundamento solido, cientifico y probado. "El manual CEN estructura el pensamiento directivo y planifica un proyecto de alto impacto en el negocio." Jose Carlos Ramos Carrasco

The Competitive Destination
The Competitive Destination

Author: J. R. Brent Ritchie

Publisher: CABI

Published: 2003

Total Pages: 291

ISBN-13: 0851996647

DOWNLOAD EBOOK

The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Ports and Networks
Ports and Networks

Author: Harry Geerlings

Publisher: Routledge

Published: 2017-08-22

Total Pages: 384

ISBN-13: 1317077717

DOWNLOAD EBOOK

Written by leading experts in the field, this book offers an introduction to recent developments in port and hinterland strategies, operations and related specializations. The book begins with a broad overview of port definitions, concepts and the role of ports in global supply chains, and an examination of strategic topics such as port management, governance, performance, hinterlands and the port-city relationship. The second part of the book examines operational aspects of maritime, port and land networks. A range of topics are explored, such as liner networks, finance and business models, port-industrial clusters, container terminals, intermodality/synchromodality, handling and warehousing. The final section of the book provides insights into key issues of port development and management, from security, sustainability, innovation strategies, transition management and labour issues. Drawing on a variety of global case studies, theoretical insights are supplemented with real world and best practice examples, this book will be of interest to advanced undergraduates, postgraduates, scholars and professionals interested in maritime studies, transport studies, economics and geography.

European Port Cities in Transition
European Port Cities in Transition

Author: Angela Carpenter

Publisher: Springer Nature

Published: 2020-01-22

Total Pages: 355

ISBN-13: 303036464X

DOWNLOAD EBOOK

Seaports, as part of urban centers, play a major role in the cultural, social and economic life of the cities in which they are located, and through the links they provide to the outside world. Port-cities in Europe have faced significant change, first with the loss of heavy industry, emergence of Eastern European democracies, and the widening of the European Community (now European Union) during the second half of the twentieth century, and more recently through drivers to change including the global Sustainable Development Agenda and the European Union Circular Economy Agenda. This book examines the role of modern seaports in Europe and consider how port-cities are responding to these major drivers for change. It discusses the broad issues facing European Sea Ports, including port life cycles, spatial planning, and societal integration. May 2019 saw the 200th anniversary of the first steam ship to cross the Atlantic between the US and England, and it is just over 60 years since the invention of the modern intermodal shipping container – both drivers of change in the maritime and ports industry. Increasing movements of people, e.g. through low cost cruises to port cities, can play a major role in changing the nature of such a city and impact on the lives of the people living there. This book brings together original research by both long-standing and younger scholars from multiple disciplines and builds upon the wider discourse about sea ports, port cities, and sustainability.

Free Agent Nation
Free Agent Nation

Author: Daniel H. Pink

Publisher: Business Plus

Published: 2001-04-26

Total Pages: 195

ISBN-13: 0759522316

DOWNLOAD EBOOK

Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives -- Now including a 30-page resource guide that explains the basics of working for oneself. It's about fulfillment. A revolution is sweeping America. On its front lines are people fed up with unfulfilling jobs, dysfunctional workplaces, and dead-end careers. Meet today's new economic icon: the free agent-men and women who are working for themselves. And meet your future. It's about freedom. Free agents are the marketing consultant down the street, the home-based "mompreneur," the footloose technology contractor. Already 30 million strong, these 21st-century pioneers are creating lives with more meaning-and often more money. Free Agent Nation is your ticket to this world. It's about time. Now, you can discover: The kind of free agent you can be-"soloist," "temp," or "microbusiness"-and how to launch your new career. How to get the perks you once received from your boss: health insurance, office space, training, workplace togetherness, even water cooler gossip. Why the free agent economy is increasingly a woman's world-and how women are flourishing in it. The transformation of retirement-how older workers are creating successful new businesses (and whole new lives) through the Internet.

Beach Management Tools - Concepts, Methodologies and Case Studies
Beach Management Tools - Concepts, Methodologies and Case Studies

Author: Camilo M. Botero

Publisher: Springer

Published: 2017-12-04

Total Pages: 957

ISBN-13: 3319583042

DOWNLOAD EBOOK

This book provides an overview of beach management tools, including carrying capacity, beach nourishment, environmental and tourism awards (like Blue Flag or others), bathing water quality, zoning, beach typologies, quality index, user's perception, interdisciplinary beach monitoring, coastal legislation, shore protection, social and economic indicators, ecosystem services, and coastal governance (applied in beach case studies). Beaches are one of the most intensely used coastal ecosystems and are responsible for more than half of all global tourism revenues, and as such the book introduces a wide range of state-of-the-art tools that can be used to deal with a variety of beach challenges. Each chapter features specific types of tools that can be applied to advantage in beach management practices. With examples of local and regional case studies from around the globe, this is a valuable resource for anyone involved in beach management.

Ports, Cities, and Global Supply Chains
Ports, Cities, and Global Supply Chains

Author: James Wang

Publisher: Routledge

Published: 2017-03-02

Total Pages: 303

ISBN-13: 1351909851

DOWNLOAD EBOOK

Global trends in policy and technology related fields are rapidly reshaping the port industry worldwide. International in scope, this volume provides multidisciplinary insights into the role port cities adopt in dealing with global supply chains. Throughout the book, concepts of strategic management, supply chain management, port and transport economics and economic and transport geography are applied to offer an in-depth understanding of the processes underlying global supply chains and associated spatial and functional dynamics in port-cities. The book also discusses policy outcomes and implications relevant to port-cities positioned in different segments of global supply chains.

La estrategia del océano azul
La estrategia del océano azul

Author: W. Chan Kim

Publisher:

Published: 2008-07-01

Total Pages: 288

ISBN-13: 9788492421282

DOWNLOAD EBOOK

Desde hace mucho tiempo, las empresas compiten frontalmente con el propósito de alcanzar un crecimiento rentable y constante. Luchan por conseguir una ventaja competitiva, batallan por una mayor participación en el mercado y se esfuerzan por diferenciarse. Sin embargo, en los saturados mercados de hoy, la competencia directa no produce otra cosa que “océanos rojos” teñidos de la sangre de los rivales que pelean por una reserva de utilidades cada vez más reducida. Este libro cuestiona todo aquello que usted creyó saber sobre la forma de alcanzar el éxito estratégico, los autores afirman que aunque la mayoría de las compañías compiten en esos océanos rojos, esta estrategia cada vez ofrece menos posibilidades de generar crecimiento rentable. Sobre la base de un estudio de 150 movimientos estratégicos que abarcan un período de más de cien años y treinta industrias, plantean que las empresas líderes del mañana no lograrán el éxito batallando contra sus competidores sino creando “océanos azules” de espacios de mercados seguros y listos para crecer. La estrategia del océano azul es un enfoque sistemático para hacer que la competencia se vuelva algo sin importancia. Este libro se propone cambiar los esquemas, ofrece un marco analítico comprobado y las herramientas para crear y capturar océanos azules. En él se examina una amplia gama de movimientos estratégicos de un gran número de industrias y se destacan los seis principios que toda empresa puede aplicar para formular y ejecutar con éxito estrategias de océano azul. Dando un vuelco total a las ideas tradicionales sobre la estrategia, este libro marca un hito al trazar un “camino audaz para vencer en el futuro”.