Build a million-dollar business out of untapped referrals! Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients—and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss’s powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to: Build sincere, trusting relationships with current and past clients Tailor your referral requests to the personality of the client Identify opportunities to communicate the value of your services Stay in touch throughout the year—with everyone Build a repository of references, testimonials, and other referrals in writing (or on video)
Now that you have launched your website or a blog you would now wonder how you would get people visit your content. If you want proven strategies for how to drive traffic to your blog or company website, then you’ve come to the right place. Because when it comes to learning how to drive traffic to your website, there are literally millions of articles out there on the internet stating they’re the absolute best—many of them written by people who claim to be expert marketers with a secret formula. Well, the fact is every one of them including myself experimented, tested, failed and learned. The purpose of this eBook isn’t to teach you step-by-step on how to drive traffic to your blog—but I will give you some types of strategies that could work well in driving traffic for your business. This isn’t a guaranteed roadmap to success, it’ll take a lot of experimentation and creativity to learn, adapt and apply.
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Looking to drive more traffic to your website without breaking the bank? Look no further than "Ramp Up Your Website Traffic for Free: Top Methods That Really Work". This comprehensive guide is packed with proven strategies and techniques to help you attract more visitors to your site, without spending a dime on advertising. Whether you're an established business owner or a new blogger just starting out, this ebook has everything you need to know to take your online presence to the next level. From optimizing your website for search engines to leveraging the power of social media, this guide covers it all. You'll learn how to: Use targeted keywords to improve your search engine rankings Create compelling content that resonates with your audience Build a social media following that drives traffic to your site Connect with influencers in your industry to expand your reach And much more! With "Ramp Up Your Website Traffic for Free", you'll discover the most effective ways to drive traffic to your website, all without spending a dime on advertising. So what are you waiting for? Get your copy today and start ramping up your website traffic for free!
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Traffic – it’s really what makes or breaks a website or blog. If you have good targeted traffic to your website or blog, you’re on the road to success. If you have no traffic or very little traffic, then regardless of how great your products/services, you cannot do well online. Think of your website like it’s a brick and mortar store. If you build your store in a busy mall or in a strip mall, you have traffic. That traffic comes into your store and you have the opportunity to sell them. However, if you decide to build your store on the outskirts of town just off a highway suddenly you no longer have access to traffic and you are much more likely to fail. Bringing targeted traffic to your site is key to closing the deal and selling them something. If you sell B widgets and your visitors are looking for D widgets, you’ll not sell them. So make sure that when you are promoting your site you are doing your part to ensure the traffic you generate is targeted. Once they arrive on your site the rest is up to you closing a sale.
