Effective SMEs

Effective SMEs

Author: Dale Ludwig

Publisher: Association for Talent Development

Published: 2017-11-07

Total Pages: 223

ISBN-13: 1947308297

DOWNLOAD EBOOK

Content expertise isn't enough for the training room. Partnering with subject matter experts can really pay off. SMEs (we pronounce it smees) bring credibility and relevance to live training. They enrich learning programs with their insight and depth of experience. But content expertise alone isn't enough to deliver effective training. . . . SMEs want to do well in the classroom, but it's often unfamiliar terrain. They're authorities on content, not talent development. Without guidance, they may overshare or find themselves unable to facilitate a productive discussion---all of which frustrate learners. But, with the right approach, you can bring SMEs into the training room successfully, in a way that makes learners, instructors, and managers feel like their goals are being met. Effective SMEs: A Trainer's Guide for Helping Subject Matter Experts Facilitate Learning is the blueprint to managing SME-led training. Authors Dale Ludwig and Greg Owen-Boger offer first-rate advice gleaned from decades helping presenters, instructional designers, and SMEs become better communicators. Underlying all their tips is their belief that SMEs and instructional designers must get comfortable with each other's role. The authors lay the groundwork for you, describing the fundamental principles of a successful training event and the personal approach they contend every SME and ID bring to the training table. You'll discover how to design learning events with the needs of SMEs in mind. And you'll try out best practices for coaching SMEs to deliver training efficiently and effectively. The authors also share detailed and relatable workplace scenarios drawn from their vast business experience as well as job aids to assist you in a variety of learning situations. Effective SMEs is the rare book that addresses both designing for SMEs to deliver training and coaching them to be effective once they're in the training room. Don't plan your next live training event without it.


Marketing Effectiveness and Accountability in SMEs

Marketing Effectiveness and Accountability in SMEs

Author: Trevor A. Smith

Publisher: Springer Nature

Published: 2022-09-27

Total Pages: 218

ISBN-13: 3031098617

DOWNLOAD EBOOK

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.


Managerial Strategies and Solutions for Business Success in Asia

Managerial Strategies and Solutions for Business Success in Asia

Author: Ordóñez de Pablos, Patricia

Publisher: IGI Global

Published: 2016-11-22

Total Pages: 396

ISBN-13: 1522519602

DOWNLOAD EBOOK

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.


Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs

Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs

Author: Rafiki, Ahmad

Publisher: IGI Global

Published: 2024-07-22

Total Pages: 528

ISBN-13:

DOWNLOAD EBOOK

As small and medium-sized enterprises (SMEs) continue to grow and expand their operations globally, the choices around internationalization and digitalization have become increasingly crucial for business owners to consider. The challenges inherent in expanding operations globally and embracing digital technologies, which demand substantial investment and preparation, pose formidable obstacles. Furthermore, the prevailing mindset prioritizes profit maximization, neglecting the urgent need for environmentally concerned outputs. This critical juncture calls for a transformative solution that addresses the intricacies of international business and digital operations and champions sustainable practices for the future. Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs is a comprehensive guide meticulously crafted to tackle the pressing issues SMEs face today. The book presents a nuanced exploration of internationalization and digitalization, unraveling concepts, methods, strategies, and models crucial for navigating this complex terrain. Through an innovative lens, it redefines entrepreneurship by intertwining it with green achievements, advocating for sustainable outcomes that resonate with the growing global call for environmental responsibility. The book serves as a compass for change, offering readers a robust reference for implementing transformative strategies and models aligned with the dual objectives of enhancing business operations and fostering environmental sustainability.


Enhancing the Role of SMEs in the Arab World—Some Key Considerations

Enhancing the Role of SMEs in the Arab World—Some Key Considerations

Author: Vahram Stepanyan

Publisher: International Monetary Fund

Published: 2019-12-13

Total Pages: 27

ISBN-13: 1513522779

DOWNLOAD EBOOK

Small and medium-sized enterprises (SMEs) are a cornerstone of Arab economies, accounting for over 90 percent of all businesses and providing a major source of new job creation. Governments across the Arab World1 recognize the important role that SMEs can play in delivering higher and more inclusive growth. Many have rightly placed SME development at the center of growth and jobs strategies to meet the needs of young populations. Authorities have initiated policy interventions and schemes to support SME development. But progress so far has been patchy, and more comprehensive policy action is needed.


Advancing SMEs Toward E-Commerce Policies for Sustainability

Advancing SMEs Toward E-Commerce Policies for Sustainability

Author: Potluri, Rajasekhara Mouly

Publisher: IGI Global

Published: 2022-12-16

Total Pages: 354

ISBN-13: 1668457296

DOWNLOAD EBOOK

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.


Entrepreneurial Development and Innovation in Family Businesses and SMEs

Entrepreneurial Development and Innovation in Family Businesses and SMEs

Author: Masouras, Andreas

Publisher: IGI Global

Published: 2020-06-19

Total Pages: 312

ISBN-13: 1799836509

DOWNLOAD EBOOK

Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.


Digital Economies: SMEs and E-Readiness

Digital Economies: SMEs and E-Readiness

Author: Mutula, Stephen M.

Publisher: IGI Global

Published: 2009-07-31

Total Pages: 356

ISBN-13: 1605664219

DOWNLOAD EBOOK

"This book provides valuable insights into the current state of the digital economy and the ability of SMEs to leverage Information and Communication Technologies (ICTs) so that they may overcome their traditional laggard position in the global business market"--Provided by publisher.


Strategies for Growth in SMEs

Strategies for Growth in SMEs

Author: Margi Levy

Publisher: Elsevier

Published: 2004-11-09

Total Pages: 420

ISBN-13: 0080481167

DOWNLOAD EBOOK

Strategies for Growth in SMEs explores for the first time the role of information and information systems (IS) concepts in small and medium-sized enterprises (SMEs). Most IS research focuses on large firms, yet the majority of firms in most economies are SMEs. The book considers the applicability of IS theory and practice to SMEs and develops new theories that are relevant to these firms.Composed of 6 sections, it covers, amongst other things; the nature of SMEs, the background to IS, and SMEs' use of IS, issues of IS strategy and planning in SMEs, the way that firms can transform through use of IS, evaluation, IS flexibility, business process re-engineering, resource-based strategy and knowledge management, the appropriateness of existing theories and the development of new models to address SME-specific issues. The final section of the book reviews the learning in the previous chapters and poses future agendas for research.Written by two of the leading figures in the field, this book will be essential reading for researchers in IS and SMEs, students on entrepreneurship or IS courses, and others that focus on SMEs.* A unique text relating IS theory to SMEs* Benefit from the authors' years of experience in the field* Familiarise yourself with this growth area for research and courses


Safety Management in Small and Medium Sized Enterprises (SMEs)

Safety Management in Small and Medium Sized Enterprises (SMEs)

Author: George Boustras

Publisher: CRC Press

Published: 2017-09-27

Total Pages: 168

ISBN-13: 1351647881

DOWNLOAD EBOOK

Safety is an important aspect of everyday business operations. It can have an impact on the operations of an enterprise as well as the wellbeing of the workers. Literature shows that SMEs face extra problems in this area due to limited resources and lack of knowledge. A potential accident on the premises, in many cases, has devastating consequences. SMEs make up the vast majority of private companies in the EU and beyond. Despite the importance of the issue, the information found in literature is scattered and often not aimed at SMEs. This book aims to gather the latest information and become the full reference point for designing and adopting an appropriate safety strategy for SMEs.