Education and the Culture of Consumption
Education and the Culture of Consumption

Author: David Hartley

Publisher: Routledge

Published: 2012-06-25

Total Pages: 162

ISBN-13: 1136730877

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For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a ‘revised’ educational code appears to be emerging. This code centres upon the concept of ‘personalisation’, which operates at two levels: first, as a new mode of public service delivery; and second, as a new ‘grammar’ for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid: Why, now, are we concerned about personalisation? What are its theoretical foundations? What are its pedagogical, curricular and organisational consequences? What are the consequences for social justification of personalisation? Does personalisation diminish the socialising function of the school, or does it simply mean that the only thing we share is that we have the right to personalised service? All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers? The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.

Education and the Culture of Consumption
Education and the Culture of Consumption

Author: David Hartley

Publisher: Routledge

Published: 2012

Total Pages: 162

ISBN-13: 0415598826

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David Hartley considers an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?

Consumer Culture and Society
Consumer Culture and Society

Author: Wendy Wiedenhoft Murphy

Publisher: SAGE Publications

Published: 2016-07-27

Total Pages: 251

ISBN-13: 148335816X

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Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.

Throwaways
Throwaways

Author: Evan Watkins

Publisher: Stanford University Press

Published: 1993

Total Pages: 244

ISBN-13: 0804722501

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"Unlike public education, however, consumer culture deploys the resources of what the author calls technoideological coding, in which survival no longer designates "the fittest" but rather obsolete relics from the past, those left behind by innovations. These relics are throwaways, isolated groups of the population who litter the social landscape and require the moral attention of cleanup crews, the containing apparatus of police and prisons, the financial drain of "safety nets," and the immense bureaucracies of the state. In this coding, narratives of social change are class-as-lifestyle narratives, which locate race and gender as surviving relics of a rapidly disappearing past."--BOOK JACKET.

Schools and Their Culture of Consumption
Schools and Their Culture of Consumption

Author: Matthias Barth

Publisher:

Published: 2012

Total Pages: 0

ISBN-13:

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From a perspective of educational research, the growing wealth of materials and initiatives in the field of sustainable consumer education is entirely welcome. However, this is contrasted by a lack of empirical evidence regarding the extent and quality of consumer education in schools and how these materials and initiatives feed through into individual attitudes and values. The results presented in this article can be seen as a contribution to a more solid empirical basis for developing appropriate educational materials that will foster a generation of more sustainably-minded citizens.

Critical Pedagogies of Consumption
Critical Pedagogies of Consumption

Author: Jennifer A. Sandlin

Publisher: Routledge

Published: 2010-09-28

Total Pages: 305

ISBN-13: 1135237115

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Distinguished international scholars from a wide range of disciplines explore consumption and its relation to learning, identity development, and education. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Author: Ozgen, Ozlen

Publisher: IGI Global

Published: 2019-05-15

Total Pages: 454

ISBN-13: 1522584927

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The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

The Material Child
The Material Child

Author: David Buckingham

Publisher: John Wiley & Sons

Published: 2013-04-26

Total Pages: 282

ISBN-13: 0745637442

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Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Culture and Consumption
Culture and Consumption

Author: Grant David McCracken

Publisher: Indiana University Press

Published: 1990-11-22

Total Pages: 196

ISBN-13: 9780253206282

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"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

Children and Consumer Culture in American Society
Children and Consumer Culture in American Society

Author: Lisa Jacobson

Publisher: Praeger

Published: 2008

Total Pages: 0

ISBN-13: 0313331405

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Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.