Disaster in Dearborn

Disaster in Dearborn

Author: Thomas E. Bonsall

Publisher: Stanford University Press

Published: 2002

Total Pages: 252

ISBN-13: 9780804746540

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Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.


The Rest of the Edsel Affair

The Rest of the Edsel Affair

Author: C. Gayle Warnock

Publisher:

Published: 2007

Total Pages: 0

ISBN-13: 9781434332899

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If someone had told me years ago that I was going to write a book, I would have told them that they were crazy! For years I've been writing down my deepest thoughts and emotions with absolutely no plans of exposing them to the public. These writings act as short stories that chronicle my life's experiences. These testimonies are emotional, some of them are spiritual, some of them funny, some painful, and some of them even deal with life's lessons that I had to struggle with on my own. There would be times when my closest friends would share their secrets with me and because I felt deeply moved from what they shared, I would put myself in their shoes and try to find a better way of resolving the issue. Some of these encounters have even frustrated me so deeply, that I would have absolutely no choice but to write them down, just to get them off my chest. My purpose is to inspire, motivate and encourage those who want to make a difference or those who need another chance to make it right. Every occurrence has allowed me to grow and be stretched in directions beyond explanation. I enjoy writing poetry that every one can relate to. These are more then just some words scribbled down on paper. These are experiences and stories that I would like to share publicly. I understand that any artistic expression may be subject to scrutiny. This book is a reflection of me and anyone who can relate to it in some form or fashion. It's for those who believe in the power of words and their ability to teach, minister and heal.


The Cadillac Story

The Cadillac Story

Author: Thomas E. Bonsall

Publisher: Stanford University Press

Published: 2004

Total Pages: 252

ISBN-13: 9780804749428

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The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself—which, as much as any industry, drove America’s growth in the twentieth century and defined who we are as a people. For generations of Americans, Cadillac epitomized expansive prosperity. This illustrated history of Cadillac presents all the triumphs and failures of the marque’s last sixty years; from the good times, through the disastrous 1980s, and up to the current reconstitution of the brand.


Engines of Change

Engines of Change

Author: Paul Ingrassia

Publisher: Simon and Schuster

Published: 2012-05-01

Total Pages: 402

ISBN-13: 145164065X

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A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia. Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.


Preston Tucker and His Battle to Build the Car of Tomorrow

Preston Tucker and His Battle to Build the Car of Tomorrow

Author: Steve Lehto

Publisher: Chicago Review Press

Published: 2016-07-01

Total Pages: 306

ISBN-13: 1613749562

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A 2017 Michigan Notable Book After World War II, the American automobile industry was reeling. Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942. And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road. But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham. In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat. Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?


Automotive Development Processes

Automotive Development Processes

Author: Julian Weber

Publisher: Springer Science & Business Media

Published: 2009-06-22

Total Pages: 321

ISBN-13: 3642012531

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The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to bring to the market but also on how these cars are developed. Be it OEMs developing new models, suppliers integerating themselves deeper into the development processes of different OEMs, analysts estimating economical risks and opportunities of automotive investments, or even governments creating and evaluating scenarios for financial aid for suffering automotive companies: At the end of the day, it is absolutely indispensable to comprehensively understand the processes of auto- tive development – the core subject of this book. Let’s face it: More than a century after Carl Benz, Wilhelm Maybach and Gottlieb Daimler developed and produced their first motor vehicles, the overall concept of passenger cars has not changed much. Even though components have been considerably optimized since then, motor cars in the 21st century are still driven by combustion engines that transmit their propulsive power to the road s- face via gearboxes, transmission shafts and wheels, which together with spri- damper units allow driving stability and ride comfort. Vehicles are still navigated by means of a steering wheel that turns the front wheels, and the required control elements are still located on a dashboard in front of the driver who operates the car sitting in a seat.


More Than They Promised

More Than They Promised

Author: Thomas E. Bonsall

Publisher: Stanford University Press

Published: 2000

Total Pages: 508

ISBN-13: 9780804735865

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This lavishly illustrated book (86 integrated illustrations) is the complete story of the Studebaker company from its beginnings to its end in 1966.


The Great Mental Models, Volume 3

The Great Mental Models, Volume 3

Author: Shane Parrish

Publisher: Penguin

Published: 2024-10-15

Total Pages: 385

ISBN-13: 0593720032

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From the New York Times bestselling author of Clear Thinking and Farnam Street founder, Shane Parrish. The third book in the timeless Great Mental Models series. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. Volume 3 of The Great Mental Models series focuses on systems and mathematics, simplifying more than twenty-four key concepts from these technical fields into easy-to-understand terms. It provides insights into the unseen mechanisms that influence our environment and teaches you how to apply these principles to benefit your life. Some of the mental models covered in this book include: Margin of Safety: Engineers design for extremes, not averages. To create a robust system, ensure a meaningful gap between what the system is capable of handling and what it is required to handle. Compounding: The most powerful force in the universe can work in domains other than money. The law of diminishing returns: Inputs to a system lead to more output, up until a point where each further unit of input will lead to a decreasing amount of output. Regression to the mean: Above- or below- average performance tends to correct towards the average over the long term. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.


Made to Break

Made to Break

Author: Giles Slade

Publisher: Harvard University Press

Published: 2009-06-30

Total Pages: 337

ISBN-13: 0674043758

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Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.


100 of the Worst Ideas in History

100 of the Worst Ideas in History

Author: Michael Smith

Publisher: Sourcebooks, Inc.

Published: 2014-06-03

Total Pages: 319

ISBN-13: 1402293925

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A humorous illustrated gift book with history's biggest fails hailing from politics, pop culture, international relations, business, sports, and more. From skinny-dipping Presidents to toxic tooth fillings to singing pop stars who can't carry a tune, 100 of the Worst Ideas in History is a celebration of humanity's historical—and often hysterical—missteps that have started wars, sunk countries, wrecked companies, scuttled careers, lost millions of dollars, and even endangered the Earth. Interesting stories from history include: How a confused chauffeur helped start World War I Who turned down the greatest product placement opportunity in Hollywood history How a Chicago White Sox game helped hasten the demise of disco The toad that nearly ate Australia The most dangerous children's game ever invented Spanning politics, pop culture, fashion, sports, technology, and more, this irreverent and witty book is packed with fun photos and sidebars, tracing how these thundering brainstorms turned into blundering brain farts—and the astonishing impacts our faux pas and foibles still have on us today. Great for gifting! Funny Father's Day gift White elephant gag gift Unique gift for the history major Fun teacher gift