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Author: Yolanda Zappaterra
Publisher:
Published: 2007
Total Pages: 0
ISBN-13: 9781856694339
DOWNLOAD EBOOKA resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.
Author: Yolanda Zappaterra
Publisher: Harry N. Abrams
Published: 2007-10-01
Total Pages: 0
ISBN-13: 9780810993778
DOWNLOAD EBOOKA resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.
Author: Stephen Eskilson
Publisher:
Published: 2012
Total Pages: 0
ISBN-13: 9781856698245
DOWNLOAD EBOOKNow in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen J. Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s-1960s, and the post-modern movement of the 1970s-1980s right through to the challenges facing the world's designers today. This second edition has been carefully reviewed and revised throughout to best reflect contemporary scholarship. In addition to over 80 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.'The book provides a sensible and coherent timeline of historical development in graphic design. The new text addresses issues of how and why, as well as of the when, in our discipline. Terrific!' Dr Paul Rennie, Head of Context, Graphic and Communication Design, Central St Martins, London
Author: Timothy Samara
Publisher: Rockport Publishers
Published: 2007-04-01
Total Pages: 273
ISBN-13: 1616736364
DOWNLOAD EBOOKThe graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Jesse Schell
Publisher: CRC Press
Published: 2019-07-31
Total Pages: 935
ISBN-13: 1351803638
DOWNLOAD EBOOKThe Art of Game Design guides you through the design process step-by-step, helping you to develop new and innovative games that will be played again and again. It explains the fundamental principles of game design and demonstrates how tactics used in classic board, card and athletic games also work in top-quality video games. Good game design happens when you view your game from as many perspectives as possible, and award-winning author Jesse Schell presents over 100 sets of questions to ask yourself as you build, play and change your game until you finalise your design. This latest third edition includes examples from new VR and AR platforms as well as from modern games such as Uncharted 4 and The Last of Us, Free to Play games, hybrid games, transformational games, and more. Whatever your role in video game development an understanding of the principles of game design will make you better at what you do. For over 10 years this book has provided inspiration and guidance to budding and experienced game designers - helping to make better games faster.
Author: Cath Caldwell
Publisher: Laurence King Publishing
Published: 2024-11-21
Total Pages: 710
ISBN-13: 1529419816
DOWNLOAD EBOOKEditorial Design presents designers with everything they need to know to create their own layouts, connecting editorial design history with current practice to enlighten and inspire the beginner as well as the more experienced designer. The third edition has been updated to reflect the latest developments in visual journalism, with over one hundred new images showcasing the very best in contemporary editorial design. New chapters have been added dedicated to independent magazines and the seamless integration of print with digital. This generously illustrated revised edition includes case studies, practical exercises and tips, along with updated profiles of leading designers in the field, who share their expertise and offer invaluable advice. The book design has been refreshed in a larger format for easy legibility of images, captions and text.
Author: Alex W. White
Publisher: Simon and Schuster
Published: 2011-03-15
Total Pages: 227
ISBN-13: 1581157800
DOWNLOAD EBOOKThis very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Wang Shaoqiang
Publisher:
Published: 2019
Total Pages: 240
ISBN-13: 9788416851997
DOWNLOAD EBOOKPage Design pays tribute to the tradition of print editorial design by focusing on its outstanding contemporary value. This volume offers a panorama of contemporary trends and styles through a selection of one hundred projects of different sizes, from flyers and magazines to posters, catalogues and books. Each of the featured projects is a statement of aesthetic and conceptual principles. Containing case studies and tips and tricks, this book is full of ideas on page layout, interaction between sections and the optimum way to convey a message.
Author: Ram S. Gupta
Publisher: CRC Press
Published: 2019-06-17
Total Pages: 619
ISBN-13: 1351027697
DOWNLOAD EBOOKTimber, steel, and concrete are common engineering materials used in structural design. Material choice depends upon the type of structure, availability of material, and the preference of the designer. The design practices the code requirements of each material are very different. In this updated edition, the elemental designs of individual components of each material are presented, together with theory of structures essential for the design. Numerous examples of complete structural designs have been included. A comprehensive database comprising materials properties, section properties, specifications, and design aids, has been included to make this essential reading.
Author: Volnei A. Pedroni
Publisher: MIT Press
Published: 2020-04-14
Total Pages: 609
ISBN-13: 0262042649
DOWNLOAD EBOOKA completely updated and expanded comprehensive treatment of VHDL and its applications to the design and simulation of real, industry-standard circuits. This comprehensive treatment of VHDL and its applications to the design and simulation of real, industry-standard circuits has been completely updated and expanded for the third edition. New features include all VHDL-2008 constructs, an extensive review of digital circuits, RTL analysis, and an unequaled collection of VHDL examples and exercises. The book focuses on the use of VHDL rather than solely on the language, with an emphasis on design examples and laboratory exercises. The third edition begins with a detailed review of digital circuits (combinatorial, sequential, state machines, and FPGAs), thus providing a self-contained single reference for the teaching of digital circuit design with VHDL. In its coverage of VHDL-2008, it makes a clear distinction between VHDL for synthesis and VHDL for simulation. The text offers complete VHDL codes in examples as well as simulation results and comments. The significantly expanded examples and exercises include many not previously published, with multiple physical demonstrations meant to inspire and motivate students. The book is suitable for undergraduate and graduate students in VHDL and digital circuit design, and can be used as a professional reference for VHDL practitioners. It can also serve as a text for digital VLSI in-house or academic courses.
