Editing for the Digital Age: Mastering the Art of Online Content.
Editing for the Digital Age: Mastering the Art of Online Content.

Author: Emanuele M. Barboni Dalla Costa

Publisher: EBC Edizioni

Published: 2023-01-18

Total Pages: 79

ISBN-13:

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Are you ready to transform your online presence and captivate audiences like never before? Introducing “Editing for the Digital Era: Unleashing the Power of Online Content” — a game-changing book designed to help you master the art of creating compelling content that leaves a lasting impact. Ignite Emotions, Forge Connections In today’s digital landscape, it’s crucial to create content that resonates deeply with your audience. Discover the secrets behind evoking powerful emotions and forging genuine connections. With expert insights, you’ll learn how to craft captivating narratives that captivate hearts and inspire action from the very first word. Amplify Your Reach with Strategic Algorithms Algorithms play a pivotal role in determining content visibility. Unlock their potential and strategically navigate through digital ecosystems to expand your reach. This book will guide you on leveraging algorithms effectively so that your content reaches the right audience at the right time, maximizing engagement and exposure. Cultivate Vibrant Online Communities Building a thriving online community is essential for long-term success. Learn proven strategies for community management, fostering collaboration, and maintaining a positive environment. Discover digital etiquette best practices that ensure respectful communication while establishing yourself as an authentic authority within your community. Craft Communication with Precision Communication is key in capturing attention and conveying your message effectively. Gain insights into various communication modalities suited for different contexts. From selecting the ideal channels to tailoring your message to resonate with specific niches, you’ll become a master at delivering impactful content that truly connects with your intended audience. Deepen Emotional Connections through Compelling Storytelling To truly stand out in today’s crowded digital space, it’s important to create content that elicits emotions and tells captivating stories. Master storytelling techniques that transport readers on profound journeys filled with authenticity and relatability. Combine this with visually stunning design elements to create an immersive experience that leaves a lasting impression. Engage and Empower with Interactive Content Engagement is the key to building a loyal audience. Learn how to incorporate interactive elements such as questionnaires and inquiries to heighten engagement, stimulate curiosity, and encourage active participation. By analyzing the results, you’ll gain valuable insights that will drive your content strategy forward. Take Your Online Presence to New Heights With “Editing for the Digital Era: Unleashing the Power of Online Content,” you’ll unlock the full potential of your online presence. Become an expert in crafting compelling content that resonates with your audience, amplifies your reach, and establishes you as a trusted authority in your field. Don’t miss out on this opportunity to revolutionize your approach to online content creation. Get ready to unleash creativity, captivate hearts, and achieve digital success like never before!

Designing for the Digital Age
Designing for the Digital Age

Author: Kim Goodwin

Publisher: John Wiley & Sons

Published: 2011-03-25

Total Pages: 770

ISBN-13: 1118079884

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Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Media Criticism in a Digital Age
Media Criticism in a Digital Age

Author: Peter B. Orlik

Publisher: Routledge

Published: 2015-07-24

Total Pages: 625

ISBN-13: 1317430565

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Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.

Brandfinity: Mastering the Art of Infinite Branding
Brandfinity: Mastering the Art of Infinite Branding

Author: Md Tahidul Islam

Publisher: Ocleno

Published: 2023-10-10

Total Pages: 17

ISBN-13:

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Dive into the Transformative Journey of Branding: Uncover the Art of Infinite Branding In the immersive pages of "Infinite Branding: Mastering the Art of Timeless Impact," the intricate world of branding unfolds like never before. Step into a realm where creativity meets strategy, purpose intertwines with innovation, and emotional connections resonate profoundly. From unraveling the depths of brand identity to navigating the digital frontier, embracing purpose-driven initiatives to fostering innovation-driven resilience, this comprehensive guide explores every facet of branding with depth and clarity. Discover the essence of brand DNA, where identity goes beyond logos and colors, weaving a tapestry of emotions and authenticity. Delve into the heart of storytelling, understanding its power to create lasting connections, and explore the vital role of purpose-driven branding, where businesses become beacons of positive change. Navigate the dynamic landscapes of digital branding and innovation, learning the secrets of adapting to changing trends with agility and grace. Through inspiring case studies, expert insights, and real-world examples, "Infinite Branding" transcends conventional wisdom. It empowers entrepreneurs, marketers, and business leaders to embrace a holistic approach, transforming their brands into timeless legacies. Whether you're a startup visionary or a seasoned executive, this book equips you with the knowledge to craft emotional narratives, foster unwavering loyalty, and leave an indelible mark on the world. Embark on a transformative journey where creativity knows no bounds, purpose drives every decision, and innovation paves the way to a future where brands aren't just labels but enduring stories that resonate across time. "Infinite Branding" isn't just a guide; it's a manifesto for those daring enough to redefine the very essence of branding and leave a legacy that echoes through generations.

Broadcast News in the Digital Age
Broadcast News in the Digital Age

Author: Faith M Sidlow

Publisher: Routledge

Published: 2022-01-26

Total Pages: 375

ISBN-13: 1000518604

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Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.

Professional Feature Writing
Professional Feature Writing

Author: Bruce Garrison

Publisher: Taylor & Francis

Published: 2023-05-30

Total Pages: 419

ISBN-13: 100087740X

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Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers. This sixth edition offers a thorough and up-to-date look at newspapers, magazines, newsletters, and online publications, with emphasis on daily newspapers, consumer magazines, and online news. Special attention is paid to writing skills, feature story types, and the collegiate and professional writing life, and the text is filled with practical guidance for writing a wide variety of features, drawing on insights from both junior and experienced writers, editors, and publishers. Alongside a solid tour of forms and approaches to feature writing, the author includes lists of tips, observations, guidelines, sources, and story ideas. New to this edition are: Three chapters covering interviewing and observation in features, social media in feature writing, and writing social trends features; Updated international examples of feature writing, integrated throughout the text; Additional and expanded discussion about writing features for online publications and the uses of social media in gathering information and reporting; Increased attention to multimedia and the impact of new technologies on the industry. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.

The Digital Transformation Playbook
The Digital Transformation Playbook

Author: David L. Rogers

Publisher: Columbia University Press

Published: 2016-04-05

Total Pages: 267

ISBN-13: 0231541651

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Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

The Online Journalism Handbook
The Online Journalism Handbook

Author: Paul Bradshaw

Publisher: Routledge

Published: 2017-08-31

Total Pages: 600

ISBN-13: 1317645138

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The Online Journalism Handbook has established itself globally as the leading guide to the fast moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a new chapter on social media and community management, a fully updated chapter on online media law, an increased focus on techniques for finding and verifying information online, an expansion of the section on analytics, a completely revised chapter on data journalism, new chapters dedicated to liveblogging and mobile journalism, and writing for social media platforms. The Online Journalism Handbook, Second edition is a guide for all journalism students and professional journalists, as well as of key interest to digital media practitioners.

Film Criticism in the Digital Age
Film Criticism in the Digital Age

Author: Mattias Frey

Publisher: Rutgers University Press

Published: 2015-04-20

Total Pages: 285

ISBN-13: 0813570743

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Over the past decade, as digital media has expanded and print outlets have declined, pundits have bemoaned a “crisis of criticism” and mourned the “death of the critic.” Now that well-paying jobs in film criticism have largely evaporated, while blogs, message boards, and social media have given new meaning to the saying that “everyone’s a critic,” urgent questions have emerged about the status and purpose of film criticism in the twenty-first century. In Film Criticism in the Digital Age, ten scholars from across the globe come together to consider whether we are witnessing the extinction of serious film criticism or seeing the start of its rebirth in a new form. Drawing from a wide variety of case studies and methodological perspectives, the book’s contributors find many signs of the film critic’s declining clout, but they also locate surprising examples of how critics—whether moonlighting bloggers or salaried writers—have been able to intervene in current popular discourse about arts and culture. In addition to collecting a plethora of scholarly perspectives, Film Criticism in the Digital Age includes statements from key bloggers and print critics, like Armond White and Nick James. Neither an uncritical celebration of digital culture nor a jeremiad against it, this anthology offers a comprehensive look at the challenges and possibilities that the Internet brings to the evaluation, promotion, and explanation of artistic works.

Camera & Craft: Learning the Technical Art of Digital Photography
Camera & Craft: Learning the Technical Art of Digital Photography

Author: Andy Batt

Publisher: CRC Press

Published: 2014-09-19

Total Pages: 402

ISBN-13: 1135041377

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Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively Key steps for improving digital workflow Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color Interviews with technical and creative experts about developing skills and making images that matter