Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
The essential playbook to grow and scale an e-commerce business in 2020 and beyond, this book debunks the myth about e-commerce and sheds light of it's nature and how it evolved through the last two decades following the development and evolution of the internet. It contains everything one needs to know about e-commerce
From the co-founder of Plated, the home delivery food service, an inspirational business title that is a call-to-arms and investigation into the industrial American food complex. In early 2012, Nick Taranto was twenty-seven years old, recently married, and fresh out of the Marine Corps. He moved back to New York City, started working on Wall Street, and put on twenty pounds in under six months. He was pasty, overweight, and depressed – and he knew there had to be a better way to eat (and live). The Evolved Eater chronicles his quest to change how we eat, and what this means for the future of food. As the co-founder of Plated, which has delivered tens of millions of meals across the country in its first five years, Taranto cares about the food we eat. As Evolved Eaters, we strive to continually improve and evolve as we grow through life. And eating – and being close to the food you cook and consume – is an inseparable part of this evolution. Americans throw away over 300 billion pounds of food each year, while millions of children are food insecure or poorly nourished. How did the most food abundant nation in history get this vital issue so wrong? Taranto provides eye-opening facts about how we acquire and eat food and easy and practical things that you can do to improve the way you eat (and live) starting today. Eating doesn’t need to be complicated or painful or over-thought. We’re starting The Evolved Eater revolution right here, right now.
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms.
“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The Rational Optimist and Genome returns with a fascinating argument for evolution that definitively dispels a dangerous, widespread myth: that we can command and control our world Human society evolves. Change in technology, language, morality, and society is incremental, inexorable, gradual, and spontaneous. It follows a narrative, going from one stage to the next, and it largely happens by trial and error—a version of natural selection. Much of the human world is the result of human action but not of human design: it emerges from the interactions of millions, not from the plans of a few. Drawing on fascinating evidence from science, economics, history, politics, and philosophy, Matt Ridley demolishes conventional assumptions that the great events and trends of our day are dictated by those on high. On the contrary, our most important achievements develop from the bottom up. The Industrial Revolution, cell phones, the rise of Asia, and the Internet were never planned; they happened. Languages emerged and evolved by a form of natural selection, as did common law. Torture, racism, slavery, and pedophilia—all once widely regarded as acceptable—are now seen as immoral despite the decline of religion in recent decades. In this wide-ranging, erudite book, Ridley brilliantly makes the case for evolution, rather than design, as the force that has shaped much of our culture, our technology, our minds, and that even now is shaping our future.
An online marketing expert shares practical steps for starting and scaling your e-commerce brand—plus interviews with successful online entrepreneurs. In the age of Amazon, e-commerce is the name of the game. And over the past few years, the shift to online shopping has radically accelerated. If you don’t have an e-commerce business yet, it’s time to start one! If you already have one, it’s time to scale up. E-Commerce Power teaches you how to harness the power of the niche brand model. It is filled with useful knowledge and practical tips such as proven online marketing methods, management and goal-setting techniques, and advice on developing new products from brainstorm to launch and beyond. Plus informative interviews with entrepreneurs, including: Mike Brown, Death Wish Coffee Zac Martin, Yellow Hammer Tools Alex Shirley-Smith, Tentsile Lisa and Jared Madsen, Madsen Cycles Ashley Turner, Farmbox Direct Cinnamon Miles, Pixie Faire Daniel Leake, Catfish Sumo Atulya Bingham, The Mud Home
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
