Eccentric Marketing
Eccentric Marketing

Author: Said Baaghil

Publisher: iUniverse

Published: 2007-12

Total Pages: 110

ISBN-13: 0595465935

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In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.

Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-08-05

Total Pages: 196

ISBN-13: 0470940840

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Marketing Lessons from the Grateful Dead
Marketing Lessons from the Grateful Dead

Author: David Meerman Scott

Publisher: John Wiley & Sons

Published: 2010-08-02

Total Pages: 197

ISBN-13: 0470900520

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Understanding the Marketing Exceptionality of Prestige Perfumes
Understanding the Marketing Exceptionality of Prestige Perfumes

Author: Nithda Horoszko

Publisher: Routledge

Published: 2018-03-28

Total Pages: 188

ISBN-13: 0429016352

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Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Marketing Engineering
Marketing Engineering

Author: Gary L. Lilien

Publisher: DecisionPro

Published: 2004

Total Pages: 545

ISBN-13: 1412022525

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Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.

Ruminations, Peregrinations, and Regenerations
Ruminations, Peregrinations, and Regenerations

Author: Christopher J. Hansen

Publisher: Cambridge Scholars Publishing

Published: 2010-03-08

Total Pages: 399

ISBN-13: 1443821039

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Peregrinations, Ruminations, and Regenerations: A Critical Approach to Doctor Who examines the famous BBC science fiction show as a cultural artifact in dialogue with other science fiction, with politics and religion, and with the culture at large, both in terms of how it reflects and comments upon that culture and in terms of the audience and the peculiarities of its response. This book enables researchers in film and media to make historical, industrial, aesthetic, and ideological connections between and among Doctor Who and other shows and historical events since its inception in 1963. This volume is a new entry in a relatively new area. As the young fans of Doctor Who have matured, and as many have become scholars, they are returning to the show to consider it from a scholarly perspective. It is also of use in the media studies classroom to address directly the issues presented by the longest running science fiction show in the history of the medium. Peregrinations, Ruminations, and Regenerations considers not only cultural ramifications and connections, but audience studies as well.

Crossing the Chasm, 3rd Edition
Crossing the Chasm, 3rd Edition

Author: Geoffrey A. Moore

Publisher: Harper Collins

Published: 2014-01-28

Total Pages: 209

ISBN-13: 0062293001

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm
Crossing the Chasm

Author: Geoffrey A. Moore

Publisher: Harper Collins

Published: 2009-03-17

Total Pages: 254

ISBN-13: 0061795860

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.