Power at Cost

Power at Cost

Author: Keith Robson Fleming

Publisher: McGill-Queen's Press - MQUP

Published: 1992

Total Pages: 362

ISBN-13: 9780773508682

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Almost from the moment of its creation in 1906, Ontario Hydro has been criticized for pursuing its own interests at the expense of the public it was established to serve. In Power at Cost, Keith Fleming demonstrates that while Hydro exercised tremendous influence over its political masters in the Ontario government, it nevertheless cooperated with the public and a succession of provincial governments in formulating rural electrification policies.


Brides, Inc.

Brides, Inc.

Author: Vicki Howard

Publisher: University of Pennsylvania Press

Published: 2008-08-25

Total Pages: 324

ISBN-13: 9780812220452

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Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.


Fighting Fat

Fighting Fat

Author: Wendy Mitchinson

Publisher: University of Toronto Press

Published: 2018-10-11

Total Pages: 450

ISBN-13: 1487518277

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While the statistics for obesity have been alarming in the twenty-first century, concern about fatness has a history. In Fighting Fat, Wendy Mitchinson discusses the history of obesity and fatness from 1920 to 1980 in Canada. Through the context of body, medicine, weight measurement, food studies, fat studies, and the identity of those who were fat, Mitchinson examines the attitudes and practices of medical practitioners, nutritionists, educators, and those who see themselves as fat. Fighting Fat analyzes a number of sources to expose our culture’s obsession with body image. Mitchinson looks at medical journals, both their articles and the advertisements for drugs for obesity, as well as magazine articles and advertisements, including popular "before and after" weight loss stories. Promotional advertisements reveal how the media encourages negative attitudes towards body fat. The book also includes over 30 interviews with Canadians who defined themselves as fat, highlighting the emotional toll caused by the stigmatizing of fatness.


Cowboy Guitars

Cowboy Guitars

Author: Steve Evans

Publisher: Centerstream Publications

Published: 2002

Total Pages: 250

ISBN-13: 9781574241020

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(Book). Back in the good old days, all of America was infatuated with the singing cowboys of movies and radio. This huge interest led to the production of "cowboy guitars." These were guitars manufactured with western scenes painted right on the guitar, and were sold by stores such as Sears and Montgomery Wards. This fun, fact-filled book is an outstanding roundup of these wonderful instruments, starting with the Gene Autry model of 1932, through guitars made to capitalize on the popularity of the Lone Ranger and Roy Rogers, up through present-day makers. Includes hundreds of fantastic photos, a 32-page color section, and biographies of the artists behind the guitars, plus a chapter on leading custom guitar maker Greg Rich, showcasing some of the western guitars he has built. A must for every guitar collector! Steve Evans is the world's foremost authority on and leading collector of cowboy guitars. He owns a music store in Jacksonville, AR. A resident of Anaheim, CA, the affable Ron Middlebrook is the founder and owner of Centerstream Publishing. He is an avid instrument collector and husky musher.


Art Deco

Art Deco

Author: Michael Windover

Publisher: PUQ

Published: 2012-12-13T00:00:00-05:00

Total Pages: 516

ISBN-13: 2760535142

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This book argues that mobility is the central theme of the interwar mode of design known today as Art Deco. It is present on the very surfaces of Art Deco objects and architecture – in iconography and general formal qualities (whether the zigzag rectilinear forms ­popular in the 1920s or curvilinear streamlining of the 1930s). By focussing on mobility as a means of tying the seemingly disparate qualities of Art Deco together, Michael Windover shows how the surface-level expressions correspond as well with underpinning systems of mobility, including those associated with migration, transportation, commodity exchange, capital, and communication. Journeying across the globe – from a skyscraper in ­Vancouver, B.C., to a department store in Los Angeles, and from super-cinemas in Bombay (Mumbai) to radio cabinets in Canadian living rooms – this richly illustrated book examines the reach of Art Deco as it affected public ­cultures. Windover’s innovative perspective exposes some of the socio-­political consequences of this “mode of mobility” and offers some reasons as to how and why Art Deco was incorporated into everyday lifestyles around the world.


Toronto Between the Wars

Toronto Between the Wars

Author: Charis Cotter

Publisher: Richmond Hill, Ont. : Firefly Books

Published: 2004

Total Pages: 232

ISBN-13:

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In the two decades between the First and the Second World wars, Toronto was finding its place in the swiftly changing world of the twentieth century. In the 1920s the city was expanding, the automobile replaced the horse, and radio, movies and mass advertising began to have a huge impact on everyday life. Then the Depression hit in 1929, and ordinary people struggled to keep a roof over their heads and food on the table. As the thirties progressed, the threat of another devastating war in Europe grew stronger. Toronto Between the Wars offers a tantalizing view into life in the city during those two decades: women working in the accounting department at Loblaws; a crowd cheering at Woodbine Race Track; swimmers at the new Sunnyside pool; Lady Eaton opening the new College Street Eaton's store; banners welcoming the King and Queen in 1939; and the unemployed sleeping in a bandshell at Queen's Park. Book jacket.