E-Commerce Platforms: Bridging Marketing and IT for Online Success explores the dynamic relationship between technology and marketing in the rapidly evolving world of online commerce. This book provides a comprehensive guide to understanding e-commerce platforms, their technical infrastructure, and how businesses can strategically integrate marketing to drive growth. Covering topics such as platform selection, customization, digital marketing strategies, and customer experience optimization, it helps professionals navigate the complex e-commerce landscape. With practical insights for both marketers and IT professionals, this book serves as a valuable resource for achieving online business success.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike. - Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings - Presents these opportunities with case studies - Provides guidance for both researchers and practitioners of sensory science in a digital age
The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
"Franchise 6.0: Digital Strategies for Growing Your Business in India" is a comprehensive guide designed for business owners, franchisees, anddigital marketers aiming to leverage the power of digital media to expand and scale their franchise operations in India and beyond. "Franchise 6.0" covers a broad spectrum of topics, starting with the foundational elements of digital franchising,including building a robust online presence and mastering social media. It explores how Indian and international brands have successfully navigated the digital landscape to expand their franchises, offering actionable case studies and real-world examples. The book also addresses crucial aspects such as leveraging e-commerce, utilizing data analytics, and overcoming common challenges in digital franchising. Each chapter provides valuable insights into practical strategies, tools, and best practices that are essential for anyone looking to excel in the digital realm of franchising. Whether you are a franchise owner seeking to optimize your digital marketing efforts or a business coach guiding others in their franchise journey, this book serves as a practical roadmap for achieving franchise growth and success.
The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.
Imagine a sanctuary where cutting-edge technology bridges with the simplicity of rural life, creating an idyllic blend of tradition and innovation—a homestead where every sunrise ushers in not only new light but also fresh, sustainable ideas. Welcome to "Futuristic Fields," a comprehensive guide designed for visionaries and pioneers who crave the pastoral life yet understand the pulse of the modern world. This foundational compendium offers powerful insights that metamorphose conventional homesteading into a high-tech, eco-friendly, and autonomous experience. Delve into enlightening chapters that examine the essence of integrating progressive technologies into the timeless beauty of homesteading. "Futuristic Fields" leads you from the initial embrace of technological tools to masterfully planning your technologically enhanced homestead, ensuring your journey is as seamless as it is revolutionary. Ever considered the untapped power of renewable energy sources to fuel your rural retreat? The book paves the way, elucidating the advantages of solar, wind, and biomass energy to power your ambitions—each element dissected with precision. Navigate the complexities of water management with ease, optimizing this precious resource using smart irrigation systems and groundbreaking filtration innovations that defy traditional limitations. In "Futuristic Fields," agricultural advancements and livestock management reveal automated wonders and wearable technologies that redefine farm productivity and animal welfare. Step into a networked universe, where high-speed internet converges with robust cybersecurity, ensuring your homestead flourishes in global connectivity. From the bricks and mortar of your dream eco-haven—enhanced through 3D printing and advanced robotics—to the culinary arts, where high-tech kitchen gadgets redefine food preservation, this guide is an expedition into the synergy of simplicity and sophistication. Anchored with insights into e-commerce and the transformative influence of the digital world on homestead education, "Futuristic Fields" is more than a book—it's a blueprint for tomorrow's sustainable living. Engage with online learning platforms, tap into virtual communities, and learn the nuances of creating a digital marketplace from the comfort of your homestead. Project yourself into a future where homesteading education for kids merges with interactive technology. Elicit curiosity and foster growth through apps, robotics, and immersive virtual experiences that cultivate young minds to be the stewards of a greener future. Finally, glimpse the horizon where artificial intelligence and biotechnologies meld with the philosophy of self-sufficiency, heralding a new dawn of homestead living. Embrace the vibrant, sustainable lifestyle that awaits. Chart your course with "Futuristic Fields," and let the expedition begin.
'The Digital Canvas: Navigating the ICT Universe,' a comprehensive exploration of the ever-expanding world of Information and Communication Technology (ICT). In this captivating journey through seven illuminating chapters, readers will unravel the fascinating evolution of technology, from the abacus to quantum computing, discovering the transformative power that has shaped our modern existence. Delve deep into the heart of the digital revolution, where the pioneers of computing paved the way for our interconnected world. Explore the intricacies of the internet, data science, and cybersecurity, understanding the pulse of the digital age. Witness the dynamic synergy between ICT and businesses, education, healthcare, and societal structures, illuminating the transformative impact of technology on our lives. Embark on a voyage through emerging technologies, from blockchain to biotechnology, unraveling the limitless potential that awaits us. Discover the critical importance of digital literacy and inclusivity, recognizing these skills as fundamental human rights in the digital era. 'The Digital Canvas' is not just a book; it's a roadmap to navigate the digital universe. Whether you're a tech enthusiast, a curious learner, or a business leader shaping the future, this book offers profound insights, engaging narratives, and thought-provoking discussions. Join us on this enlightening journey, where the boundaries of imagination meet the endless possibilities of technology, creating a vibrant tapestry of innovation and empowerment for all."
