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Author: Maxwell Boas
Publisher: Signet Book
Published: 1977
Total Pages: 185
ISBN-13: 9780451625502
DOWNLOAD EBOOKChronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc
Author: Michael Veseth
Publisher: Rowman & Littlefield
Published: 2005
Total Pages: 284
ISBN-13: 9780742536593
DOWNLOAD EBOOKVeseth separates rhetoric from reality by taking close-ups of classic globalization images and comparing them with unexpected alternative visions.
Author: Todd G. Buchholz
Publisher: NAL
Published: 1990
Total Pages: 344
ISBN-13:
DOWNLOAD EBOOKExamines the theories of famous economists throughout history, reinterpreting the ideas of Adam Smith, Karl Marx, Maynard Keynes, and others in light of contemporary economic conditions.
Author: Chris Arnold
Publisher: John Wiley & Sons
Published: 2009-10-27
Total Pages: 251
ISBN-13: 0470685468
DOWNLOAD EBOOKWhat was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them. It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism. A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t. The book comes with a support website –www.ecoethicalmarketing.info – to allow comment, feedback, links and brands to publish their own case studies.
Author: Stefan Andrus Burr
Publisher: American Mathematical Soc.
Published: 1992
Total Pages: 142
ISBN-13: 9780821855010
DOWNLOAD EBOOK"Number theory is one of the oldest and noblest branches of mathematics; indeed, it was already ancient in the time of Euclid...for almost all of its history it has seemed to be among the purest branches of mathematics. It is only within the last few decades that a large number of applications have been encountered, at least by the mathematical community. The applications to cryptology are now famous; but it is not as well known that number theory has found an enormous number and variety of real-world applications in many different fields." - From the Preface This book is based on the AMS Short Course, The Unreasonable Effectiveness of Number Theory, held in Orono, Maine, in August 1991. This Short Course provided some views into the great breadth of application of number theory outside cryptology and highlighted the power and applicability of number-theoretic ideas. Because number theory is one of the most accessible areas of mathematics, this book will appeal to a general mathematical audience as well as to researchers in other areas of science and engineering who wish to learn how number theory is being applied outside of mathematics. All of the chapters are written by leading specialists in number theory and provides excellent introduction to various applications.
Author: Carlos J. Moreno
Publisher: CRC Press
Published: 2005-12-09
Total Pages: 368
ISBN-13: 1584884568
DOWNLOAD EBOOKSums of Squares of Integers covers topics in combinatorial number theory as they relate to counting representations of integers as sums of a certain number of squares. The book introduces a stimulating area of number theory where research continues to proliferate. It is a book of "firsts" - namely it is the first book to combine Liouville's elementary methods with the analytic methods of modular functions to study the representation of integers as sums of squares. It is the first book to tell how to compute the number of representations of an integer n as the sum of s squares of integers for any s and n. It is also the first book to give a proof of Szemeredi's theorem, and is the first number theory book to discuss how the modern theory of modular forms complements and clarifies the classical fundamental results about sums of squares. The book presents several existing, yet still interesting and instructive, examples of modular forms. Two chapters develop useful properties of the Bernoulli numbers and illustrate arithmetic progressions, proving the theorems of van der Waerden, Roth, and Szemeredi. The book also explains applications of the theory to three problems that lie outside of number theory in the areas of cryptanalysis, microwave radiation, and diamond cutting. The text is complemented by the inclusion of over one hundred exercises to test the reader's understanding.
Author: Ilan Vardi
Publisher: Addison-Wesley Professional
Published: 1991
Total Pages: 308
ISBN-13:
DOWNLOAD EBOOKPresents some common problems in mathematics and how they can be investigated using the Mathematica computer system. Problems and exercises include the calendar, sequences, the n-Queens problems, digital computing, blackjack and computing pi. This book is for those that would like to see how Mathematica is applied to real-world mathematics.
Author: Charles W. Curtis
Publisher: American Mathematical Soc.
Published: 1999
Total Pages: 308
ISBN-13: 0821826778
DOWNLOAD EBOOKThe AMS History of Mathematics series is one of the most popular items for bookstore sales. These books feature colorful, attractive covers that are perfect for face out displays. The topics will appeal to a broad audience in the mathematical and scientific communities.
Author: Peter Hilton
Publisher: Cambridge University Press
Published: 2010-07-22
Total Pages:
ISBN-13: 1139489070
DOWNLOAD EBOOKThis easy-to-read 2010 book demonstrates how a simple geometric idea reveals fascinating connections and results in number theory, the mathematics of polyhedra, combinatorial geometry, and group theory. Using a systematic paper-folding procedure it is possible to construct a regular polygon with any number of sides. This remarkable algorithm has led to interesting proofs of certain results in number theory, has been used to answer combinatorial questions involving partitions of space, and has enabled the authors to obtain the formula for the volume of a regular tetrahedron in around three steps, using nothing more complicated than basic arithmetic and the most elementary plane geometry. All of these ideas, and more, reveal the beauty of mathematics and the interconnectedness of its various branches. Detailed instructions, including clear illustrations, enable the reader to gain hands-on experience constructing these models and to discover for themselves the patterns and relationships they unearth.
Author: C. Edward Sandifer
Publisher: The Mathematical Association of America
Published: 2014-11-19
Total Pages: 254
ISBN-13: 0883855844
DOWNLOAD EBOOKSandifer has been studying Euler for decades and is one of the world’s leading experts on his work. This volume is the second collection of Sandifer’s “How Euler Did It” columns. Each is a jewel of historical and mathematical exposition. The sum total of years of work and study of the most prolific mathematician of history, this volume will leave you marveling at Euler’s clever inventiveness and Sandifer’s wonderful ability to explicate and put it all in context.
