The whole story of California1s oilfield and geothermal history is gathered into one volume. Begins in the 1860s, with pioneers mining and refining the asphaltum from tarry seeps. By 1876, the state had its first truly commercial oil well. Soon, many oil fields were being discovered and produced. Companies sought to capture as much oil as possible, as fast as they could. Events grew so chaotic that the petroleum industry itself sought regulation. Thus, on Aug. 9, 1915, the Calif. Dept. of Petroleum and Gas (now, the Div. of Oil and Gas) was formed. This book tells how the petroleum and geothermal industries and the Div. of Oil and Gas have developed together. Dozens of photos.
For the first time in history Americans face the prospect of a unified set of national standards for K-12 education. While this goal sounds reasonable, and Common Core has been presented as a state-led effort, it is anything but. This book analyzes Common Core from the standpoint of its deleterious effects on curriculum--language arts, mathematics, history, and more--as well as its questionable legality, its roots in the aggressive spending of a few wealthy donors, its often-underestimated costs, and the untold damage it will wreak on American higher education. At a time when more and more people are questioning the wisdom of federally-mandated one-size-fits-all solutions, Drilling through the Core offers well-considered arguments for stopping Common Core in its tracks.
Could something as simple and seemingly natural as falling into step have marked us for evolutionary success? In Keeping Together in Time one of the most widely read and respected historians in America pursues the possibility that coordinated rhythmic movement--and the shared feelings it evokes--has been a powerful force in holding human groups together.As he has done for historical phenomena as diverse as warfare, plague, and the pursuit of power, William H. McNeill brings a dazzling breadth and depth of knowledge to his study of dance and drill in human history. From the records of distant and ancient peoples to the latest findings of the life sciences, he discovers evidence that rhythmic movement has played a profound role in creating and sustaining human communities. The behavior of chimpanzees, festival village dances, the close-order drill of early modern Europe, the ecstatic dance-trances of shamans and dervishes, the goose-stepping Nazi formations, the morning exercises of factory workers in Japan--all these and many more figure in the bold picture McNeill draws. A sense of community is the key, and shared movement, whether dance or military drill, is its mainspring. McNeill focuses on the visceral and emotional sensations such movement arouses, particularly the euphoric fellow-feeling he calls "muscular bonding." These sensations, he suggests, endow groups with a capacity for cooperation, which in turn improves their chance of survival. A tour de force of imagination and scholarship, Keeping Together in Time reveals the muscular, rhythmic dimension of human solidarity. Its lessons will serve us well as we contemplate the future of the human community and of our various local communities.
The quirky British television series Doctor Who is a classic both of science fiction and television drama. First broadcast in 1963, it has remained an influential TV presence ever since, with an eagerly anticipated new series airing in 2005. As a vehicle for satire, social commentary, or sheer fantasy adventure, Doctor Who is unparalleled. It was a show created for children, but it was immediately usurped by adults. Arriving at a time of upheaval in the popular arts in Britain, Doctor Who was born into a television tradition influenced by the TV plays of Dennis Potter, the cult television drama The Prisoner, the James Bond films and Stanley Kubrick's science fiction triptych — Dr Strangelove, 2001: A Space Odyssey and A Clockwork Orange. A British fantasy adventure that has unfolded across television screens over decades in the tradition of Lewis Carroll, Conan Doyle and HG Wells, the strength of Doctor Who has always been its writers and the ideas they nurtured. In this new history of the show, Andrew Cartmel (who was the script editor on Doctor Who from 1987 to 1990) looks into its social and cultural impact - providing a fascinating read for committed and casual fans alike.
Fire can fascinate, inspire, capture the imagination and bring families and communities together. It has the ability to amaze, energise and touch something deep inside all of us. For thousands of years, at every corner of the globe, humans have been huddling around fires: from the basic and primitive essentials of light, heat, energy and cooking, through to modern living, fire plays a central role in all of our lives. The ability to accurately and quickly light a fire is one of the most important skills anyone setting off on a wilderness adventure could possess, yet very little has been written about it. Through his narrative Hume also meditates on the wider topics surrounding fire and how it shapes the world around us.
For more than a century, oil has been the engine of growth for a society that delivers an unprecedented standard of living to many. We now take for granted that economic growth is good, necessary, and even inevitable, but also feel a sense of unease about the simultaneous growth of complexity in the processes and institutions that generate and manage that growth. As societies grow more complex through the bounty of cheap energy, they also confront problems that seem to increase in number and severity. In this era of fossil fuels, cheap energy and increasing complexity have been in a mutually-reinforcing spiral. The more energy we have and the more problems our societies confront, the more we grow complex and require still more energy. How did our demand for energy, our technological prowess, the resulting need for complex problem solving, and the end of easy oil conspire to make the Deepwater Horizon oil spill increasingly likely, if not inevitable? This book explains the real causal factors leading up to the worst environmental catastrophe in U.S. history, a disaster from which it will take decades to recover.
Revealing and frank, this highly engaging biography tells the story of an American original, California's Big Daddy, Jesse Unruh (1922-1987), a charismatic man whose power reached far beyond the offices he held. Unruh, who was born into Texas sharecropper poverty, became a larger-than-life figure and a principal architect and builder of modern California—first as an assemblyman, then as assembly speaker, and finally, as state treasurer. He was also a great character: a combination of intelligence, wit, idealism, cynicism, woman-chasing vulgarity, charm, drunken excess, and political skill all wrapped up in one big package. He dominated the California capitol and extended his influence to Washington and Wall Street. He was close to Lyndon Johnson and the Kennedys, but closest to Robert Kennedy, and was in the Ambassador Hotel kitchen when Kennedy was shot. Bill Boyarsky gives a close-up look at this extraordinary political leader, a man who believed that politics was the art of the possible, and his era.
Deep biosphere research is at the scientific frontier of bio- and geo-related sciences, yet it is largely underexplored. In terms of volume, deep subsurface settings represent some of the largest microbial habitats on the planet, and the combined biomass of the deep biosphere encompasses the largest living reservoir of carbon, excluding land plants. However, the paleo-record of the deep biosphere is still largely uncharted and neglected. The aim of this book is to highlight current research on deep life through time and bring together researchers with various perspectives. The book presents a collection of scientific contributions that provide a sample of forefront research in this field. The contributions involve a range of case studies of deep ancient life in continental and oceanic settings, of microbial diversity in sub-seafloor environments, and of the isolation of calcifying bacteria, as well as reviews on clay mineralization of fungal biofilms and on the carbon isotope records of the deep biosphere. Deciphering the fossil record of the deep biosphere is a challenging task but, when successful, will unlock doors to life’s cryptic past.
I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.
