How would you like to be in an arranged marriage and be shown a gorgeous model only to be surprised on your wedding day by a person that you wouldnt touch on your drunkest day. This happens every day in the Apartment Industry, youre shown a beautiful model apartment but on the day you move into your actual apartment youre surprised by a total nightmare. As I uncover the untold truth in this book you will learn what to look for and how to get the best deals.
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
Particle physics studies highly complex processes which cannot be directly observed. Scientific realism claims that we are nevertheless warranted in believing that these processes really occur and that the objects involved in them really exist. This book defends a version of scientific realism, called causal realism, in the context of particle physics. The first part of the book introduces the central theses and arguments in the recent philosophical debate on scientific realism and discusses entity realism, which is the most important precursor of causal realism. It also argues against the view that the very debate on scientific realism is not worth pursuing at all. In the second part, causal realism is developed and the key distinction between two kinds of warrant for scientific claims is clarified. This distinction proves its usefulness in a case study analyzing the discovery of the neutrino. It is also shown to be effective against an influential kind of pessimism, according to which even our best present theories are likely to be replaced some day by radically distinct alternatives. The final part discusses some specific challenges posed to realism by quantum physics, such as non-locality, delayed choice and the absence of particles in relativistic quantum theories.
This book provides accounting students in post-secondary institutions with an advanced level understanding of how to use MS-Excel to make business decisions. It reflects real-life applications of this important analytical tool, which has become the accepted industry standard for spreadsheet software.
‘Don’t think, dear’ said Balanchine. ‘Just do.’ For centuries, being a ballerina has been synonymous with being beautiful, thin, obedient and feminine. It is the crucible of womanhood, together with the harassment, physical abuse and eating disorders endemic at top schools. Can we abide this in a post #MeToo world? Weaving together her own time at America’s most elite ballet school with the lives of renowned ballerinas throughout history, Alice Robb interrogates what it means to perform ballet today. She confronts the all-consuming nature of the form: the obsessive and dangerous practices to perfect the body, the embrace of submission and the idealisation of suffering. Yet ballet also gifts its dancers ‘brains in their toes’, a way to fully inhabit their bodies and a sanctuary of control away from the pressures of the outside world. Perhaps it is time to reimagine its liberating potential.
