Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition
Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition

Author: Robert S. Frey

Publisher: Artech House

Published: 2012

Total Pages: 724

ISBN-13: 1608074749

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Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.

Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics
Mike Parkinson's Do-it-yourself Billion Dollar Business Graphics

Author: Mike Parkinson

Publisher: Pepperlip Press

Published: 2010

Total Pages: 0

ISBN-13: 9781450740111

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Do-It-Yourself Billion Dollar Graphics reveals the graphic steps, tips, and tricks you need to increase your success rate by 43% or more. Clear, compelling visuals are proven to make you and your organization more successful. This book shows busy professionals how to quickly turn text and ideas into powerful graphics. Do-It-Yourself Billion Dollar Graphics uses real-world graphic examples that helped to win million and billion dollar contracts for Mike's clients. Each chapter details the steps needed to translate ideas into winning graphics: the three steps to creating a successful graphic, four methods of conceptualization, design techniques, three traps and seven rules of graphic communication, and samples of successful graphics. Includes a Virtual CD, which allows readers to access a password-protected website for free graphics, graphic templates, PowerPoint templates, and article downloads, so they can begin applying the process and best practices taught in the book.

Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell
Do-It-Yourself Billion Dollar Business Graphics: 3 Fast and Easy Steps to Turn Your Text and Ideas Into Graphics That Sell

Author: Mike Parkinson

Publisher:

Published: 2007-12

Total Pages: 0

ISBN-13: 9781604616187

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Do-It-Yourself Billion Dollar Business Graphics shows business professionals, technical experts, and designers how to turn their words and ideas into clear, compelling graphics. Includes 100's of real-world examples of graphics that have made companies billions of dollars.

Billion-Dollar Branding
Billion-Dollar Branding

Author: Honey Parker

Publisher: Morgan James Publishing

Published: 2012-08-21

Total Pages: 167

ISBN-13: 161448273X

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Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

Publication Design
Publication Design

Author: Society of Publication Designers (U.S.)

Publisher: Rockport Publishers

Published: 2002

Total Pages: 25

ISBN-13: 1564968855

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The judging of the Society's 37th Annual Competition was filled with memorable images that indexed the changing world before and after September 11, 2001. The tragedy of that day and its haunting message will forever be a part of our visual memory. In magazines and newspapers, the world's designers gave us hope and solace with powerful imagery and stories of heroism and kindness. And we went forward. The result of this competition is a compendium of a year unlike any other we have ever known. Book jacket.

Backable
Backable

Author: Suneel Gupta

Publisher: Little, Brown

Published: 2021-02-23

Total Pages: 194

ISBN-13: 031649450X

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A groundbreaking book that boldly claims the key to success is not talent, connections, or ideas, but the ability to persuade people to take a chance on your potential. "The most exceptional people aren't just brilliant...they're backable." —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human No one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma...either you have “it” or you don’t. After getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned? Drawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar. Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to take a chance on you. This original book will show you how.

Bold
Bold

Author: Peter H. Diamandis

Publisher: Simon and Schuster

Published: 2016-02-23

Total Pages: 336

ISBN-13: 1476709580

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Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

How to Prevent the Next Pandemic
How to Prevent the Next Pandemic

Author: Bill Gates

Publisher: Vintage

Published: 2022-05-03

Total Pages: 235

ISBN-13: 0593534492

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Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

Unlabel
Unlabel

Author: Marc Ecko

Publisher: Simon and Schuster

Published: 2015-05-05

Total Pages: 304

ISBN-13: 1451685319

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"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

Built from Scratch
Built from Scratch

Author: Bernie Marcus

Publisher: Crown Currency

Published: 2019-08-20

Total Pages: 357

ISBN-13: 0593137892

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One of the greatest entrepreneurial success stories of the past twenty years When a friend told Bernie Marcus and Arthur Blank that “you’ve just been hit in the ass by a golden horseshoe,” they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products. Built from Scratch is the story of how two incredibly determined and creative people—and their associates—built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years. Built from Scratch tells many colorful stories associated with The Home Depot’s founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.