Do it Wrong Quickly
Author: Mike Moran
Publisher:
Published: 2008
Total Pages: 377
ISBN-13: 9780132255967
DOWNLOAD EBOOKTake advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.
Posts
Well, That Escalated Quickly
Author: Franchesca Ramsey
Publisher: Grand Central Publishing
Published: 2018-05-22
Total Pages: 243
ISBN-13: 1538761041
DOWNLOAD EBOOKA sharp and timely exploration of race, online activism, and real communication in the age of social media rants, trolls, and call-out wars, from veteran video blogger and star of MTV's Decoded Franchesca Ramsey. Franchesca Ramsey didn't set out to be an activist. Or a comedian. Or a commentator on identity, race, and culture, really. But then her YouTube video "What White Girls Say . . . to Black Girls" went viral. Twelve million views viral. Faced with an avalanche of media requests, fan letters, and hate mail, she had two choices: Jump in and make her voice heard or step back and let others frame the conversation. After a crash course in social justice and more than a few foot-in-mouth moments, she realized she had a unique talent and passion for breaking down injustice in America in ways that could make people listen and engage. In her first book, Ramsey uses her own experiences as an accidental activist to explore the many ways we communicate with each other--from the highs of bridging gaps and making connections to the many pitfalls that accompany talking about race, power, sexuality, and gender in an unpredictable public space...the internet. Well, that Escalated Quickly includes Ramsey's advice on dealing with internet trolls and low-key racists, confessions about being a former online hater herself, and her personal hits and misses in activist debates with everyone from bigoted Facebook friends and misguided relatives to mainstream celebrities and YouTube influencers. With sharp humor and her trademark candor, Ramsey shows readers we can have tough conversations that move the dialogue forward, rather than backward, if we just approach them in the right way.
Get Bold
Author: Sandy Carter
Publisher: IBM Press
Published: 2012
Total Pages: 288
ISBN-13: 0132618311
DOWNLOAD EBOOK'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.
Why We Make Mistakes
Author: Joseph T. Hallinan
Publisher: Crown
Published: 2009-02-17
Total Pages: 306
ISBN-13: 0767931475
DOWNLOAD EBOOKWe forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better? We human beings have design flaws. Our eyes play tricks on us, our stories change in the retelling, and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the captivating science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes. In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. We learn to move rapidly through the world, quickly recognizing patterns—but overlooking details. Which is why thirteen-year-old boys discover errors that NASA scientists miss—and why you can’t find the beer in your refrigerator. Why We Make Mistakes is enlivened by real-life stories—of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail—and offers valuable advice, such as how to remember where you’ve hidden something important. You’ll learn why multitasking is a bad idea, why men make errors women don’t, and why most people think San Diego is west of Reno (it’s not). Why We Make Mistakes will open your eyes to the reasons behind your mistakes—and have you vowing to do better the next time.
Encyclopedia of Distance Learning, Second Edition
Author: Rogers, Patricia L.
Publisher: IGI Global
Published: 2009-01-31
Total Pages: 2612
ISBN-13: 1605661996
DOWNLOAD EBOOKOffers comprehensive coverage of the issues, concepts, trends, and technologies of distance learning.
The World of Benjamin Cardozo
Author: Richard Polenberg
Publisher: Harvard University Press
Published: 1997
Total Pages: 330
ISBN-13: 9780674960527
DOWNLOAD EBOOKAs one of America's most influential judges, first on New York State's Court of Appeals and then on the U.S. Supreme Court, Cardozo oversaw legal transformation daily. How he arrived at his rulings, with their far-reaching consequences, becomes clear in this book, the first to explore the connections between Cardozo's life and his jurisprudence.
Marketing Lessons from the Grateful Dead
Author: David Meerman Scott
Publisher: John Wiley & Sons
Published: 2010-08-02
Total Pages: 197
ISBN-13: 0470900520
DOWNLOAD EBOOKThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Cyberchild
Author: Alix Paultre
Publisher: Zep Tepi Publishing
Published: 2011-10-28
Total Pages: 328
ISBN-13: 1411626613
DOWNLOAD EBOOKIn a war-torn country in Eastern Europe, the life of a young girl is radically changed when she encounters a lab animal freed from a medical experiment gone awry. As the corporation behind the research hunts the child for the technology she carries, activists try to protect her while her own people take advantage of her. Set in the near future, CYBERCHILD explores what happens when advanced science meets human reality, an action thriller that explores real-world issues and the challenges presented by medical research and developing technology.
Prevention of Venereal Disease
Author: National Council of Public Morals. Venereal Disease Committee
Publisher:
Published: 1921
Total Pages: 282
ISBN-13:
DOWNLOAD EBOOKAnswers for Ethical Marketers
Author: Deirdre K. Breakenridge
Publisher: Routledge
Published: 2021-04-21
Total Pages: 155
ISBN-13: 1000377024
DOWNLOAD EBOOKWith recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.
