Scholastic's next multi-platform mega-event begins here!Dak, Sera, and Riq might be in over their heads when they attempt to stop a Viking invasion!Hundreds of ships carrying thousands of warriors are laying siege to medieval Paris. The Parisians are holding their own, but the stalemate can only last so long. And that's bad news -- especially since Dak has been captured, forced to work alongside the Vikings while Sera and Riq defend Paris from within. No matter which side wins, the kids lose!
The real challenge of programming isn't learning a language's syntax—it's learning to creatively solve problems so you can build something great. In this one-of-a-kind text, author V. Anton Spraul breaks down the ways that programmers solve problems and teaches you what other introductory books often ignore: how to Think Like a Programmer. Each chapter tackles a single programming concept, like classes, pointers, and recursion, and open-ended exercises throughout challenge you to apply your knowledge. You'll also learn how to: –Split problems into discrete components to make them easier to solve –Make the most of code reuse with functions, classes, and libraries –Pick the perfect data structure for a particular job –Master more advanced programming tools like recursion and dynamic memory –Organize your thoughts and develop strategies to tackle particular types of problems Although the book's examples are written in C++, the creative problem-solving concepts they illustrate go beyond any particular language; in fact, they often reach outside the realm of computer science. As the most skillful programmers know, writing great code is a creative art—and the first step in creating your masterpiece is learning to Think Like a Programmer.
Smith shows how to build work relationships that are flexible and strong enough to survive the toughest challenges, and illustrates how relationships among leaders determine the success or failure of any organization.
Calm, Forward and Straight must always serve as guiding principles during dressage training and the order of these concepts should not be changed. "In these volumes, I capture and explain the training foundations passed down to us from the great Masters. I provide appropriate exercises to restore, develop, and enhance the horse's natural gaits. This goal is shared in all riding styles and training disciplines, including dressage, jumpers, hunters, western, pleasure, and many others. Book One includes the fundamental training progression from the beginning to the elementary level. The training mastered in Book One is necessary to advance to the collected and extended gaits, pirouette at the canter, tempi flying changes of lead, piaffe and passage that are presented in Book Two." - Francois Lemaire de Ruffieu This work-study program explains how to Divide and Conquer the horse's body parts. To be able to properly perform the exercises the horse should be able to find the appropriate head position independent of the rider. The exercises are beautifully illustrated by hundreds of the author's drawings and diagrams. Using Ruffieu's experiential teaching method, horses and riders are transformed by a wealth of exercises, patterns and aids revealed in a logical, progressive sequence.
Covers topics including black box troubleshooting strategies, documentation, cable modems, wireless infrastructure, enterprise routers, and lag problems.
From pub open mic gigs to headlining at Madison Square Garden and performing with the likes of Sir Elton John and Taylor Swift, Ed Sheeran has conquered the world. Self-described as a 'spotty, chubby, ginger teenager' with a love for Damien Rice and Nizlopi, Ed Sheeran was never an obvious bet to become a global superstar. And yet that's exactly what he's achieved, winning plenty of awards (and hearts) along the way. But how did a young musician go from selling CDs from his rucksack to becoming the millennial record-breaking international stadium act? Tracing his story from his bohemian childhood in Yorkshire and Suffolk to the release of his third album Divide, music journalist David Nolan chronicles Sheeran's musical life and times. Featuring exclusive interviews with friends, relatives, musical collaborators and key figures in his rise to stardom, Divide and Conquer tells the story of how Ed Sheeran went from school drop-out to one of the world's most successful musicians.
Examines one of the most significant and characteristic features of modern medicine - specialization - in historical and comparative context. This title traces the origins of modern medical specialization to 1830s Paris and examines its spread to Germany, Britain, and the US.
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
